China eCommerce: Setting a Digital Foundation to Ensure Successful Market Entry & Enable Scalability

Apr 26, 2022 1:30 pm2:30 PM EST

Key Discussion Takeaways

Are you struggling to take your brand international and launch it in the APAC region?

To maneuver these markets, your brand should create a strategy around the three pillars of digital growth: ad-to-commerce, content-to-commerce, and community-to-commerce. A blend of traditional performance marketing, content-driven outreach, and community cultivation will take your brand far in the APAC region and form a loyal, international customer base. What other strategies and roadblocks should you consider when globalizing your brand?

In this virtual event, Aaron Conant sits down with Peter McMath, the Chief Revenue Officer at WPIC Marketing + Technologies, to talk about international growth opportunities in China and in the broader APAC region. They discuss the reasons why it is hard for brands to break into the APAC region markets, phases to market entry in this region, and the stumbling blocks people should look out for when launching their brands across borders.

Here’s a glimpse of what you’ll learn:

 

  • Peter McMath details the work of WPIC Marketing + Technologies and international opportunities in the APAC region
  • Why it is hard to break into the APAC region markets
  • Discount and promotion strategies and the annual shopping calendar in these markets
  • Peter explains the phases to a market entry in the APAC region
  • The difference between cross-border eCommerce and domestic eCommerce
  • How much should a brand dedicate to marketing?
  • Categories that are challenging to enter the APAC region markets
  • Peter shares examples of brands they’ve launched in these markets and stumbling blocks people should look out for
  • Peter’s key takeaways from these markets

Event Partners

WPIC

WPIC is a provider of marketing services based in Beijing, China. The company provides a complete digital services for global organizations, from site design and infrastructure to marketing and advertising campaigns.

Connect with WPIC

Guest Speaker

Peter McMath

Chief Revenue Officer at WPIC

Peter McMath is the Chief Revenue Officer at WPIC Marketing + Technologies, a full-service digital firm based in Beijing. WPIC Marketing + Technologies drives online revenue for global brands in Asia through data, analytics, eCommerce solutions, essential support services, and more. Having built and executed solutions across every department of a company, Peter is now committed to leveraging his holistic experience in value creation and growth for organizations in the Asia Pacific regions.

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Peter McMath

Chief Revenue Officer at WPIC

Peter McMath is the Chief Revenue Officer at WPIC Marketing + Technologies, a full-service digital firm based in Beijing. WPIC Marketing + Technologies drives online revenue for global brands in Asia through data, analytics, eCommerce solutions, essential support services, and more. Having built and executed solutions across every department of a company, Peter is now committed to leveraging his holistic experience in value creation and growth for organizations in the Asia Pacific regions.

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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