Are you struggling to take your brand international and launch it in the APAC region?

To maneuver these markets, your brand should create a strategy around the three pillars of digital growth: ad-to-commerce, content-to-commerce, and community-to-commerce. A blend of traditional performance marketing, content-driven outreach, and community cultivation will take your brand far in the APAC region and form a loyal, international customer base. What other strategies and roadblocks should you consider when globalizing your brand?

In this virtual event, Aaron Conant sits down with Peter McMath, the Chief Revenue Officer at WPIC Marketing + Technologies, to talk about international growth opportunities in China and in the broader APAC region. They discuss the reasons why it is hard for brands to break into the APAC region markets, phases to market entry in this region, and the stumbling blocks people should look out for when launching their brands across borders.

Here’s a glimpse of what you’ll learn:

• Peter McMath details the work of WPIC Marketing + Technologies and international opportunities in the APAC region
• Why it is hard to break into the APAC region markets
• Discount and promotion strategies and the annual shopping calendar in these markets
• Peter explains the phases to a market entry in the APAC region
• The difference between cross-border eCommerce and domestic eCommerce
• How much should a brand dedicate to marketing?
• Categories that are challenging to enter the APAC region markets
• Peter shares examples of brands they’ve launched in these markets and stumbling blocks people should look out for
• Peter’s key takeaways from these markets