Checkout Optimized: How to Drive Conversions for the Modern Customer

VIP Dinner - New York City, NY

Jul 12, 2023 7:30 PM9:30 PM EST

Event Description

Now more than ever, the modern consumer is faced with more options to purchase from. So how do you set your DTC brand apart? This will be the heart of our interactive discussion over drinks & dinner where industry leaders will delve into crucial topics shaping direct-to-consumer sales.

Gain valuable insights into the latest developments and future outlook of the Buy Now, Pay Later (BNPL) industry. Explore innovative strategies to help merchants minimize the cost of acceptance, optimizing their checkout process to cater to customers at various price points. Gain a deep understanding of how approval rates directly impact conversions and sales and uncover actionable techniques to enhance them.

Don't miss this opportunity to connect with industry experts and revolutionize your business's checkout experience.

BWG Connect, Sezzle and in coordination with The Lead invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is free.

There is Limited Seating Available and RSVP is Required!

Discussion Topics

  • Update & Outlook on recent changes within the BNPL Industry
  • Keyways to reduce cost of acceptance for merchants
  • How to optimize checkout by providing options for every customer at every price point
  • Understanding how much approval rates impact conversions and sales

Event Partners

Sezzle

Sezzle provides provides an alternative payment platform, offering interest-free installment plans at selected online stores. They are a leading Buy Now, Pay Later provider.

Connect with Sezzle

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Paul Paradis

Paul Paradis LinkedIn

President at Sezzle

Paul is Cofounder and President at Sezzle, a digital payments company focused on financially empowering the next generation.  Paul is a sales and marketing veteran with over 17 years of experience in the fintech, retail, management consulting, medical device, and entertainment industries. Paul has a BA in Political Science from Davidson College and an MBA from the University of Minnesota’s Carlson School of Management. He lives in Minneapolis with his wife and three children.

Charlie Youakim LinkedIn

CEO at Sezzle

Charlie Youakim is a serial tech entrepreneur who has founded two payments companies. His most recent is Sezzle, a publicly listed company he co-founded. Sezzle has the goal of financially empowering the next generation. Sezzle offers consumers an interest-free installment payment option in over 47,000 stores and has over 10 million subscribers. Prior to Sezzle, Charlie founded Passport, where he had a focus on mobile payment solutions for parking and transit systems. Passport is the software behind many of the largest municipal parking and transit installations in North America, including ParkChicago, and ParkBoston.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Paul Paradis

Paul Paradis LinkedIn

President at Sezzle

Paul is Cofounder and President at Sezzle, a digital payments company focused on financially empowering the next generation.  Paul is a sales and marketing veteran with over 17 years of experience in the fintech, retail, management consulting, medical device, and entertainment industries. Paul has a BA in Political Science from Davidson College and an MBA from the University of Minnesota’s Carlson School of Management. He lives in Minneapolis with his wife and three children.

Charlie Youakim LinkedIn

CEO at Sezzle

Charlie Youakim is a serial tech entrepreneur who has founded two payments companies. His most recent is Sezzle, a publicly listed company he co-founded. Sezzle has the goal of financially empowering the next generation. Sezzle offers consumers an interest-free installment payment option in over 47,000 stores and has over 10 million subscribers. Prior to Sezzle, Charlie founded Passport, where he had a focus on mobile payment solutions for parking and transit systems. Passport is the software behind many of the largest municipal parking and transit installations in North America, including ParkChicago, and ParkBoston.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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