Channel Mixology: Understanding an Equitable Omnichannel Approach

Sep 17, 2024 1:30 PM2:30 PM EST

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Event Description

Join us for an insightful webinar where industry experts share the latest strategies for optimizing your omnichannel approach. Learn how to prepare for the holiday selling season, measure your performance effectively, and gain valuable advice from leaders in ecommerce success.

BWG Connect, BigCommerce, AmericanEagle.com & Feedonomics invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Gain insights on critical considerations for brands and marketers as the holiday season approaches.
  • Learn about the essential tools and resources for effectively analyzing omnichannel performance.
  • Discover key takeaways from industry leaders on driving ecommerce success through omnichannel strategies.
  • Learn how leading brands like Badgley Mischka have refined their omnichannel approach over time.

Event Partners

Feedonomics

Feedonomics combines best-in-class technology and service to list your products everywhere people shop online, including Google Shopping, Amazon, and Facebook. Their services many of the world’s most prolific advertising agencies and brands, including over 30% of the top 1,000 internet retailers.

Connect with Feedonomics

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Americaneagle.com

A web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices.

Connect with Americaneagle.com

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jenna Galardi LinkedIn

Director of Omnichannel Growth at Feedonomics

Jenna Galardi has over a decade of experience helping businesses grow online. Whether the business is a startup or a Fortune 100 company, they rely on Jenna’s expertise as a growth accelerator. From award-winning website design and development to inbound marketing tactics of search-engine-optimization, content creation, pay-per-click, email marketing, social media and influencer marketing - she loves connecting businesses to the right customers online.

In her current role as Director of Omnichannel Growth, she manages the consultation arm and Omnichannel Certified Tech Partner Program at Feedonomics. Focusing on helping merchants strengthen their online presence and adopt social commerce, marketplaces, and product feed optimization solutions to scale their growth. Jenna is proud to be a strategic resource to her customers and partners.

Wayne Stratbucker LinkedIn

BigCommerce Practice Lead at Americaneagle.com

Wayne Stratbucker is the BigCommerce Practice Lead at Americaneagle.com, born & raised in Nebraska. With a background in b2b distribution and almost a decade of experience in project management in the IT space, Wayne has been leading the BigCommerce practice for the last year. Outside of work, Wayne loves to cook and sets a goal to cook through an entire cookbook every year. He also has a black lab named Finn.

Katie Ouaknine LinkedIn

Owner and CEO of Badgley Mischka Web

Since 2018 Katie Ouaknine has been the owner and CEO of Badgley Mischka Web, the ecommerce licensee of the brand Badgley Mischka. Badgley Mischka sells high-end women’s clothing and accessories, with a focus on footwear and apparel. The brand is truly a lifestyle brand and reaches into many categories, always looking to venture into new markets. Badgley Mischka and BigCommerce have been partners since 2019.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jenna Galardi LinkedIn

Director of Omnichannel Growth at Feedonomics

Jenna Galardi has over a decade of experience helping businesses grow online. Whether the business is a startup or a Fortune 100 company, they rely on Jenna’s expertise as a growth accelerator. From award-winning website design and development to inbound marketing tactics of search-engine-optimization, content creation, pay-per-click, email marketing, social media and influencer marketing - she loves connecting businesses to the right customers online.

In her current role as Director of Omnichannel Growth, she manages the consultation arm and Omnichannel Certified Tech Partner Program at Feedonomics. Focusing on helping merchants strengthen their online presence and adopt social commerce, marketplaces, and product feed optimization solutions to scale their growth. Jenna is proud to be a strategic resource to her customers and partners.

Wayne Stratbucker LinkedIn

BigCommerce Practice Lead at Americaneagle.com

Wayne Stratbucker is the BigCommerce Practice Lead at Americaneagle.com, born & raised in Nebraska. With a background in b2b distribution and almost a decade of experience in project management in the IT space, Wayne has been leading the BigCommerce practice for the last year. Outside of work, Wayne loves to cook and sets a goal to cook through an entire cookbook every year. He also has a black lab named Finn.

Katie Ouaknine LinkedIn

Owner and CEO of Badgley Mischka Web

Since 2018 Katie Ouaknine has been the owner and CEO of Badgley Mischka Web, the ecommerce licensee of the brand Badgley Mischka. Badgley Mischka sells high-end women’s clothing and accessories, with a focus on footwear and apparel. The brand is truly a lifestyle brand and reaches into many categories, always looking to venture into new markets. Badgley Mischka and BigCommerce have been partners since 2019.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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