Commerce has been irrevocably transformed for branded manufacturers in the age of online marketplaces. Brands are plagued with countless unauthorized sellers that interfere significantly with crucial efforts to maximize sales and profitability, as well as the return on advertising, SEO and content enhancement investments. More often than not, the root cause of online marketplace pain points is the business practices of the brand itself, which feed a range of harms across all sales channels.
Join us for a discussion on how brands seeking to maximize their brand equity and commercial growth must develop a channel management strategy that accounts for the realities of online commerce and helps enable holistic channel control.
BWG Connect & Vorys eControl invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Head of Channel Management Products and Services at Vorys eControl
Denise is a strategy and client success expert on the Vorys eControl team who specializes in developing a wide range of channel management strategies, for which she has more than 20 years of experience in the U.S. and across the globe.
Denise assists clients in optimizing their distribution strategies and leads eControl’s Root Cause Diagnostics and Corrective Action team. That team – as part of our comprehensive approach to controlling online marketplace sales – is committed to helping brands with their channel compliance efforts. This includes stopping unauthorized sales at the source in order to reduce enforcement “whack-a-mole”, save enforcement expenses and realize a cleaner, healthier marketplace.
She also spends significant time quantifying the financial impact of uncontrolled online sales, counseling on the enhancement of channel management efforts, and helping organizations to evolve their distribution and related strategies.
Partner at Vorys eControl
Daren Garcia is a Partner and eCommerce Attorney for Vorys eControl. They operate as an online seller enforcement service to protect their clients’ brand value. Daren has been with them since 2003, having worked with hundreds of brands internationally to develop their online sales control strategies. Within his field, he specializes in distribution models, unauthorized sellers, and brand protection. He received his J.D. from the Emory University School of Law.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.