Channel Management in the Age of Online Marketplaces

Oct 18, 2021 11:30 am12:30 PM EST

Summary

Commerce has been irrevocably transformed for branded manufacturers in the age of online marketplaces. Brands are plagued with countless unauthorized sellers that interfere significantly with crucial efforts to maximize sales and profitability, as well as the return on advertising, SEO and content enhancement investments. More often than not, the root cause of online marketplace pain points is the business practices of the brand itself, which feed a range of harms across all sales channels.

Join us for a discussion on how brands seeking to maximize their brand equity and commercial growth must develop a channel management strategy that accounts for the realities of online commerce and helps enable holistic channel control.

BWG Connect & Vorys eControl invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Key aspects of channel strategy in the eCommerce age
  • Common pricing and promotional practices that can create significant brand harm
  • Internal quantification and sales control advocacy
  • Business strategies to protect and grow your sales and profits in today’s online marketplace environment

Event Partners

Guest Speaker

Denise Zmuda

Head of Channel Management Products and Services at Vorys eControl

Denise is a strategy and client success expert on the Vorys eControl team who specializes in developing a wide range of channel management strategies, for which she has more than 20 years of experience in the U.S. and across the globe.

Denise assists clients in optimizing their distribution strategies and leads eControl’s Root Cause Diagnostics and Corrective Action team. That team – as part of our comprehensive approach to controlling online marketplace sales – is committed to helping brands with their channel compliance efforts. This includes stopping unauthorized sales at the source in order to reduce enforcement “whack-a-mole”, save enforcement expenses and realize a cleaner, healthier marketplace.

She also spends significant time quantifying the financial impact of uncontrolled online sales, counseling on the enhancement of channel management efforts, and helping organizations to evolve their distribution and related strategies.

Daren Garcia

Partner at Vorys eControl

Daren Garcia is a Partner and eCommerce Attorney for Vorys eControl. They operate as an online seller enforcement service to protect their clients’ brand value. Daren has been with them since 2003, having worked with hundreds of brands internationally to develop their online sales control strategies. Within his field, he specializes in distribution models, unauthorized sellers, and brand protection. He received his J.D. from the Emory University School of Law.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Oct 18, 2021 11:30 am - 12:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopeusercartphone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram