Channel Management in the Age of eCommerce

VIP Dinner - Miami, FL

Jul 14, 2022 6:30 PM9:00 PM EDT

Event Description

Commerce has been irrevocably transformed for manufacturers in the age of online marketplaces. Manufacturers are plagued with countless unauthorized sellers of the manufacturer’s legitimate goods that significantly interfere with crucial efforts to maximize sales and profitability, as well as the return on advertising, SEO, and A+ content.

More often than not, the root cause of online marketplace pain points is the distribution and other business practices of the manufacturer itself, which feed a range of harms across all brick-and-mortar and online sales channels.

Join us for drinks, dinner & insightful discussion on how manufacturers seeking to maximize their brand equity and commercial growth must develop a channel management strategy that accounts for the realities of online commerce and helps enable holistic channel control.

Discussion Topics

  • Key aspects of channel strategy in the eCommerce age
  • Common pricing and promotional practices that can create significant brand harm
  • Internal quantification and sales control advocacy

Event Partners

Vorys eControl

Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.

Connect with Vorys eControl

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Jessica Cunning LinkedIn

Partner at Vorys eControl

Jessica Cunning is a Partner at the leading law firm, Vorys, where she is a strategy leader in the firm’s eCommerce practice group — Vorys eControl. At Vorys eControl, Jessica develops and implements brand-protection strategies that counsel, revamp, and grow businesses.

Vorys eControl is driven by a team of multidisciplinary professionals with extensive experience in legal strategy.The practice group is dedicated to helping brands and manufacturers control their digital sales channels for value-driven results.

Chris Kroshus

Director of Strategic Solutions at Vorys eControl

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Jessica Cunning LinkedIn

Partner at Vorys eControl

Jessica Cunning is a Partner at the leading law firm, Vorys, where she is a strategy leader in the firm’s eCommerce practice group — Vorys eControl. At Vorys eControl, Jessica develops and implements brand-protection strategies that counsel, revamp, and grow businesses.

Vorys eControl is driven by a team of multidisciplinary professionals with extensive experience in legal strategy.The practice group is dedicated to helping brands and manufacturers control their digital sales channels for value-driven results.

Chris Kroshus

Director of Strategic Solutions at Vorys eControl

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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