Commerce has been irrevocably transformed for manufacturers in the age of online marketplaces. Manufacturers are plagued with countless unauthorized sellers of the manufacturer’s legitimate goods that significantly interfere with crucial efforts to maximize sales and profitability, as well as the return on advertising, SEO, and A+ content. More often than not, the root cause of online marketplace pain points is the distribution and other business practices of the manufacturer itself, which feed a range of harms across all brick-and-mortar and online sales channels.

Join us for a discussion on how manufacturers seeking to maximize their brand equity and commercial growth must develop a channel management strategy that accounts for the realities of online commerce and helps enable holistic channel control.

• Key aspects of channel strategy in the eCommerce age
• Common pricing and promotional practices that can create significant brand harm
• Internal quantification and sales control advocacy