Channel Management in the Age of eCommerce
Nov 10, 2022 6:00 PM - 8:30 PM CST
Commerce has been irrevocably transformed for manufacturers in the age of online marketplaces. Manufacturers are plagued with countless unauthorized sellers of the manufacturer’s legitimate goods that significantly interfere with crucial efforts to maximize sales and profitability, as well as the return on advertising, SEO, and A+ content. More often than not, the root cause of online marketplace pain points is the distribution and other business practices of the manufacturer itself, which feed a range of harms across all brick-and-mortar and online sales channels.
Join us for a discussion on how manufacturers seeking to maximize their brand equity and commercial growth must develop a channel management strategy that accounts for the realities of online commerce and helps enable holistic channel control.
Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.
Connect with Vorys eControl
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Partner at Vorys eControl
Jessica Cunning is a Partner at Vorys eControl, a firm dedicated to offering legally compliant solutions for brand protection and growth in the eCommerce sector. At Vorys eControl, Jessica plays a pivotal role in developing and executing brand protection strategies in the United States and globally. Her expertise encompasses advising on online market strategies, revamping distribution models to bolster brand success, and implementing legal tactics to tackle unauthorized sellers and MAP violators.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Partner at Vorys eControl
Jessica Cunning is a Partner at Vorys eControl, a firm dedicated to offering legally compliant solutions for brand protection and growth in the eCommerce sector. At Vorys eControl, Jessica plays a pivotal role in developing and executing brand protection strategies in the United States and globally. Her expertise encompasses advising on online market strategies, revamping distribution models to bolster brand success, and implementing legal tactics to tackle unauthorized sellers and MAP violators.
