Channel Management in the Age of eCommerce

Aug 24, 2022 6:00 PM8:30 PM EDT

Event Description

Commerce has been irrevocably transformed for manufacturers in the age of online marketplaces. Manufacturers are plagued with countless unauthorized sellers of the manufacturer’s legitimate goods that significantly interfere with crucial efforts to maximize sales and profitability, as well as the return on advertising, SEO, and A+ content. More often than not, the root cause of online marketplace pain points is the distribution and other business practices of the manufacturer itself, which feed a range of harms across all brick-and-mortar and online sales channels.

Join us for a discussion on how manufacturers seeking to maximize their brand equity and commercial growth must develop a channel management strategy that accounts for the realities of online commerce and helps enable holistic channel control.

Discussion Topics

  • Key aspects of channel strategy in the eCommerce age
  • Common pricing and promotional practices that can create significant brand harm
  • Internal quantification and sales control advocacy

Event Partners

Vorys eControl

Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.

Connect with Vorys eControl

Guest Speaker

Jessica Cunning

Jessica Cunning

Partner at Vorys eControl

Jessica Cunning is a Strategy Leader and Partner at Vorys eControl. In this role, she advises brands on go-to-market online strategies, intellectual property matters, and antitrust considerations. Jessica also counsels brands and manufacturers on removing unauthorized sellers and MAP violators and expanding online sales control globally. In addition to this, Jessica is a member of Vorys’ drone and autonomous vehicle working group and thought leader on drafting and implementing minimum advertised price policies.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Jessica Cunning

Jessica Cunning

Partner at Vorys eControl

Jessica Cunning is a Strategy Leader and Partner at Vorys eControl. In this role, she advises brands on go-to-market online strategies, intellectual property matters, and antitrust considerations. Jessica also counsels brands and manufacturers on removing unauthorized sellers and MAP violators and expanding online sales control globally. In addition to this, Jessica is a member of Vorys’ drone and autonomous vehicle working group and thought leader on drafting and implementing minimum advertised price policies.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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