BWG Enterprise Data Summit encourages senior professionals to share & network with like-minded industry peers. Each session will be moderated by a BWG Connect professional to ensure that our panel sessions remain on topic and answer critical questions that the audience truly cares about.

All audience members will have the ability to ask live questions and will have access to introductions to any of the panelists following the event. We're always open to making connections to others within our network as well. Come join the BWG Community!

BWG Connect & our Event Sponsors are proud to host this virtual half-day forum in order to provide as much educational information as possible.

As always, there will be no sales pitches and there is no cost to join.

12pm - 12:50pm

Preparing your Amazon Strategy for Long-term Success

• Cloud data platform maturity to serve rigorous needs of complex enterprises
• Total cost of ownership over the lifetime of the system
• Platform lock-in - Addressing Hotel California syndrome
• Data across the organization- Single platform, hundreds of applications
• Data governance at scale

1pm - 1:50pm

International Marketplace Growth: How Brands & Retailers are Building their Brands to Scale

• The modern strategy for data transformation - ETL vs. ELT by use case and user
• The evolution of data pipelines, adding data sources, governance and manipulation, at speed
• The future of enterprise ETL

2pm - 2:50pm

Customer Acquisition & Retention Tactics in the New Era of Digital Marketing

• Getting the organization on the same page - politics and aligning constituents, time and cost investments
• Comparing CDPs - Best in class products and services
• What's the payoff - Real-world success stories and challenges

3pm - 4pm

The Importance of Developing Digital Content without Compromise at Scale

• Lessons learned from arming the organization with PowerBI, Tableau, and DIY data analysis tools
• Maintain data governance and data quality in a self-service world
• Push/Pull between the roles of IT, Business Analysts and Business Owners
• Stories of enterprise value-add and stories of garbage-in-garbage-out
• The future of data and predictive analytics