BWG Connect's Future of Digital Commerce Forum

An In-Person, Full-Day Summit in NYC

Mar 21, 2023 8:00 AM6:00 PM EST

Event Description

BWG's Future of Digital Commerce Forum encourages senior professionals to network & knowledge share with like-minded industry peers. Each session will be moderated by a BWG Connect professional to ensure that our panel sessions remain on topic and answer critical questions that the audience truly cares about.

Registrants are more than welcome to come and go throughout the day and all audience members will have the ability to ask live questions during all of the panels. Afterward, attendees will also have access to any of the panelists following the event. We're always open to making connections to others within our network as well. Come experience the BWG Community in-person!

Event Agenda

8:00am - 9:00am - Registration & Breakfast

 

9:00am - 9:45am - Maximizing the Potential of Amazon's Newest Advertising Changes

 

10:00am - 10:45am - Influencers-as-a-service - Build Instant Momentum For Your Products

 

11:00am - 11:45am - eCommerce Disruption Is Here: Connecting The Digital & Physical Worlds

 

11:45am - 1:00pm - Lunch & Networking Break

 

1:00pm - 1:45pm - Prioritizing Personalization Through Customer Data

 

2:00pm - 2:45pm - Control Online Marketplace Sales & Advertising to Increase ROI

 

3:00pm - 4:00pm - The Power Hour: Exploring The Newest Digital Innovators Around

 

4:00pm - 6:00pm - Happy Hour - Open Bar

Event Partners

Vorys eControl

Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.

Connect with Vorys eControl

Treasure Data

Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences.

Connect with Treasure Data

ProductWind

ProductWind is the only retail influencer marketing platform that helps enterprise brands drive social content, SEO and reviews to ramp online retail sales faster. ProductWind is trusted by the hundreds of the world's top brands including Panasonic, Scotts, Unilever, and Poly.

Connect with ProductWind

NeuroID

Their behavioral analytics & behavioral intelligence platform detects fraud & protects you from online threats.

Connect with NeuroID

Gorgias

Gorgias helps build a multi-channel helpdesk integrated with e-commerce merchants' back-office. It allows merchants to manage all their support from one place. It connects all business apps and all communication channels to provide support agents a unified view of their customers.

Connect with Gorgias

Flowcode

Flowcode is the offline to online company, building direct connections for brands and consumers. By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security and ease.

Connect with Flowcode

5 New Digital

5 New Digital is a retail, digital commerce and consumer growth and strategy agency that provides brands, CPGs, retailers and manufacturers with cutting-edge research, strategies, technologies and execution to help them get unstuck from the present by tapping into the future. Key focus areas include THE NEW RETAIL MODEL; UNIFIED COMMERCE; IMMERSIVE COMMERCE.

Connect with 5 New Digital

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jessica Cunning LinkedIn

Partner at Vorys eControl

Jessica Cunning is a Partner at Vorys eControl, a firm dedicated to offering legally compliant solutions for brand protection and growth in the eCommerce sector. At Vorys eControl, Jessica plays a pivotal role in developing and executing brand protection strategies in the United States and globally. Her expertise encompasses advising on online market strategies, revamping distribution models to bolster brand success, and implementing legal tactics to tackle unauthorized sellers and MAP violators. 

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Nick Antoniades LinkedIn

VP, Marketing Reactivations at HelloFresh

Accomplished marketing and analytics leader with 20 years’ experience driving growth in the digital and retail sector. Proven track record in shaping strategy, driving profitability and optimizing user experience. Expertise in digital and omni channel lifecycle customer journey, CRM, marketing strategy and optimization, ecommerce operations, analytics and customer loyalty. In depth operational knowledge across marketing channels; optimization methodologies including A/B testing and personalization.

Douglas Raymond LinkedIn

SMD, Business Development & Payment Strategy at Fanatics

Payments and Financial Services executive focusing on alternative payment solutions, card network partnerships, mobile, digital and crypto-currency options.

Irene Sibaja LinkedIn

Retail Industry Principal, Treasure Data

Irene Sibaja is the Retail Industry Principal for Treasure Data, a leading enterprise Consumer Data Platform (CDP) provider. Prior to joining Treasure Data, Irene was VP, Sam’s Club Customer Success for NielsenIQ. She brings over 25 years of retail, strategy and operations experience to this role. At her core, Irene is customer obsessed, and she uses this focus to drive innovative ROI solutions across diverse customer centric organizations. She has a BA in English Literature from Rice University and an MBA from the Harvard Business School.

Michael Zakkour

Michael Zakkour LinkedIn

Founder of 5 New Digital

Michael Zakkour is the Founder and Chief Strategist at 5 New Digital, a consultancy that advises clients on strategy, structure, implementation, and transformation in the digital realm. Michael has over 20 years of experience in eCommerce, specializing in digital transformation, data science, the China/APAC market, digital commerce, and new retail strategy. He is also the Founder and Managing Director of China BrightStar, LLC. As an author and speaker, Michael has been interviewed for The Wall Street Journal, Forbes, NPR, the BBC, and many other media outlets. 

Shivani Bala LinkedIn

Agency Partner Manager at Gorgias

Shivani is a Growth Partner Manager at Gorgias. She works on activating all new agencies that join the Gorgias Partner Program. She's passionate about creating and building meaningful relationships while helping brands scale. Shivani graduated from the Schulich School of Business at York University with her BBA. In her free time, she loves to travel and is currently learning how to crochet!

Peter Beke LinkedIn

Director at The Hawkers Club

Peter Beke is the Director of The Hawkers Club, a consultancy firm specializing in assisting vendors and sellers navigate and thrive in the complex eCommerce landscape of marketplaces like Amazon, Wayfair, and Walmart. After starting his career with internships at OTP Bank and Microsoft in Hungary, Peter moved to the UK to complete his master's in strategic marketing at Cranfield University. His experience includes a significant tenure at Amazon, where he honed his skills in vendor operational excellence, seasonality tracking, and vendor experience. Recognizing a gap in the support available to vendors, Peter, along with a fellow Amazonian, co-founded The Hawkers Club in 2018. The Club focuses on providing tailored services to enhance vendor performance in areas such as customer service, operational, and marketing responsibilities.

Hannah Blackburn LinkedIn

Director at The Hawkers Club

Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to increase profitability and revenue. 

Before co-founding The Hawkers Club, she joined Amazon as a brand specialist with an initial focus on vendor excellence and marketing before transitioning to stock management and profitability. Since she’s written the business logic powering some of the algorithms that run Amazon, Hannah knows how you can systematically make profitable decisions that Amazon’s algorithms reward.

Mitul Parmar LinkedIn

VP of Product & Strategy at NeuroID

Mitul Parmar has 7+ years of experience in scaling technology companies. Before his current role as VP of Product & Strategy at NeuroID, Mitul was VP of Product Strategy at Incode. Prior to Incode, he held leadership positions across product management, partnerships, and corporate development to help scale Prove from a startup into a leading identity verification player. He actively mentors startup founders and has previously served as an entrepreneur-in-residence at WeWork Labs. Mitul holds a BS degree from NYU Stern in finance and management.

Mike Tang LinkedIn

Enterprise Account Executive at Flowcode

Matthew Rosenfeld LinkedIn

Channel & Partnerships Manager at ProductWind

Matthew Rosenfeld is the Channel and Partnerships Manager at ProductWind and the Founder of Retail Racer, which leverages proprietary software to automate retail outreach for DTC brands. He focuses on developing and supporting innovative DTC brands. As a former Amazon seller, Matthew has launched, acquired, and sold multiple brands. 

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jessica Cunning LinkedIn

Partner at Vorys eControl

Jessica Cunning is a Partner at Vorys eControl, a firm dedicated to offering legally compliant solutions for brand protection and growth in the eCommerce sector. At Vorys eControl, Jessica plays a pivotal role in developing and executing brand protection strategies in the United States and globally. Her expertise encompasses advising on online market strategies, revamping distribution models to bolster brand success, and implementing legal tactics to tackle unauthorized sellers and MAP violators. 

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Nick Antoniades LinkedIn

VP, Marketing Reactivations at HelloFresh

Accomplished marketing and analytics leader with 20 years’ experience driving growth in the digital and retail sector. Proven track record in shaping strategy, driving profitability and optimizing user experience. Expertise in digital and omni channel lifecycle customer journey, CRM, marketing strategy and optimization, ecommerce operations, analytics and customer loyalty. In depth operational knowledge across marketing channels; optimization methodologies including A/B testing and personalization.

Douglas Raymond LinkedIn

SMD, Business Development & Payment Strategy at Fanatics

Payments and Financial Services executive focusing on alternative payment solutions, card network partnerships, mobile, digital and crypto-currency options.

Irene Sibaja LinkedIn

Retail Industry Principal, Treasure Data

Irene Sibaja is the Retail Industry Principal for Treasure Data, a leading enterprise Consumer Data Platform (CDP) provider. Prior to joining Treasure Data, Irene was VP, Sam’s Club Customer Success for NielsenIQ. She brings over 25 years of retail, strategy and operations experience to this role. At her core, Irene is customer obsessed, and she uses this focus to drive innovative ROI solutions across diverse customer centric organizations. She has a BA in English Literature from Rice University and an MBA from the Harvard Business School.

Michael Zakkour

Michael Zakkour LinkedIn

Founder of 5 New Digital

Michael Zakkour is the Founder and Chief Strategist at 5 New Digital, a consultancy that advises clients on strategy, structure, implementation, and transformation in the digital realm. Michael has over 20 years of experience in eCommerce, specializing in digital transformation, data science, the China/APAC market, digital commerce, and new retail strategy. He is also the Founder and Managing Director of China BrightStar, LLC. As an author and speaker, Michael has been interviewed for The Wall Street Journal, Forbes, NPR, the BBC, and many other media outlets. 

Shivani Bala LinkedIn

Agency Partner Manager at Gorgias

Shivani is a Growth Partner Manager at Gorgias. She works on activating all new agencies that join the Gorgias Partner Program. She's passionate about creating and building meaningful relationships while helping brands scale. Shivani graduated from the Schulich School of Business at York University with her BBA. In her free time, she loves to travel and is currently learning how to crochet!

Peter Beke LinkedIn

Director at The Hawkers Club

Peter Beke is the Director of The Hawkers Club, a consultancy firm specializing in assisting vendors and sellers navigate and thrive in the complex eCommerce landscape of marketplaces like Amazon, Wayfair, and Walmart. After starting his career with internships at OTP Bank and Microsoft in Hungary, Peter moved to the UK to complete his master's in strategic marketing at Cranfield University. His experience includes a significant tenure at Amazon, where he honed his skills in vendor operational excellence, seasonality tracking, and vendor experience. Recognizing a gap in the support available to vendors, Peter, along with a fellow Amazonian, co-founded The Hawkers Club in 2018. The Club focuses on providing tailored services to enhance vendor performance in areas such as customer service, operational, and marketing responsibilities.

Hannah Blackburn LinkedIn

Director at The Hawkers Club

Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to increase profitability and revenue. 

Before co-founding The Hawkers Club, she joined Amazon as a brand specialist with an initial focus on vendor excellence and marketing before transitioning to stock management and profitability. Since she’s written the business logic powering some of the algorithms that run Amazon, Hannah knows how you can systematically make profitable decisions that Amazon’s algorithms reward.

Mitul Parmar LinkedIn

VP of Product & Strategy at NeuroID

Mitul Parmar has 7+ years of experience in scaling technology companies. Before his current role as VP of Product & Strategy at NeuroID, Mitul was VP of Product Strategy at Incode. Prior to Incode, he held leadership positions across product management, partnerships, and corporate development to help scale Prove from a startup into a leading identity verification player. He actively mentors startup founders and has previously served as an entrepreneur-in-residence at WeWork Labs. Mitul holds a BS degree from NYU Stern in finance and management.

Mike Tang LinkedIn

Enterprise Account Executive at Flowcode

Matthew Rosenfeld LinkedIn

Channel & Partnerships Manager at ProductWind

Matthew Rosenfeld is the Channel and Partnerships Manager at ProductWind and the Founder of Retail Racer, which leverages proprietary software to automate retail outreach for DTC brands. He focuses on developing and supporting innovative DTC brands. As a former Amazon seller, Matthew has launched, acquired, and sold multiple brands. 

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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