BWG Connect: Global eCommerce & Retail Media Summit

Full-Day Event - New York City, NY

Dec 12, 2024 10:00 AM4:00 PM EDT

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Agenda:

10:00am - 10:45am — Registration & Breakfast

 

10:45am - 11:00am — Opening Remarks

 

11:00am - 11:45am — Developer Office Hours: eCommerce Web Dev over in the Last Decade

 

11:45am- 12:00pm — Amazon AMC, DSP & AI Developments into 2025 (15 Minute Q&A)

 

12:00pm - 12:15pm — Networking Break

 

12:15pm - 1:00pm — A.I.'s Role in Redefining Amazon Ads, Shopify Content, and TikTok Shops

 

1:00pm - 2:00pm — Lunch & Networking

 

2:00pm - 2:45pm — Redefining B2B: Optimizing Online Strategy in 2025

 

2:45pm - 3:30pm — Networking Break

 

3:30pm - 4:15pm — Channel Control and Online Sales Success in 2025 and Beyond

 

4:15pm - 5:15pm — Happy Hour & Networking

Event Partners

Xmars

Xmars is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.

Connect with Xmars

Vorys eControl

Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.

Connect with Vorys eControl

PayPal

PayPal is a technology platform and digital payments company. It provides technology and payment solutions that facilitate mobile, in-app, and online payments for merchants and consumers.

Connect with PayPal

Pattern

Pattern is an eCommerce accelerator to help your company grow faster, protect your brand, and sell globally on ecommerce marketplaces, D2C, and other digital channels.

Connect with Pattern

Cronix

Cronix is a full-service digital agency providing best-in-class web design, development, integration, business automation, and digital marketing services. With the most BigDev Certified developers in the BigCommerce ecosystem and BigCommerce B2B Certified, Cronix is your trusted partner to tackle the most complex websites and unique use-cases. Thanks to their flexibility and expertise in a wide range of online services, they have the capabilities to handle any industry at any size, from start-ups to Fortune 500 companies, high-SKU D2C apparel to B2B home goods, and small online storefronts to large multi-channel retailers. Above all else, Cronix is committed to being the most transparent, honest web development agency in the industry.

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

John LeBaron LinkedIn

Chief Revenue Officer at Pattern

John oversees go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.

Lori Gatti LinkedIn

Group Manager, Brand Experience at Panasonic

Amandeep Singh LinkedIn

CEO & Director of Web Development at Cronix

Amandeep Singh is the CEO, Founder, and Director of Web Development for full-service digital agency, Cronix. For nearly 20 years, Amandeep has led the digital transformation of brands as a director of web development, from Fortune 500 companies to start ups. Hailing from the "Big Agency" world, he founded Cronix with a sincere commitment to doing things differently. Cronix' ethos is simple: do right by our clients and partners. Always. No complicated, predatory, long-term agreements. No excuses. Only quality work, respect, and a passion to grow businesses and foster long-term relationships.

Cassandra Cross LinkedIn

Director of Strategic Partnerships at Cronix Web

As Director of Strategic Partnerships at Cronix, Cassandra leverages her 10+ years in eCommerce to build campaigns and programs with SIs, GSIs, aligned tech companies, and brands to build revenue streams and drive mutual business success. Cass lives in Chicago with her cat, Paisley.

Jessica Cunning LinkedIn

Partner at Vorys eControl

Jessica Cunning is a Partner at Vorys eControl, a firm dedicated to offering legally compliant solutions for brand protection and growth in the eCommerce sector. At Vorys eControl, Jessica plays a pivotal role in developing and executing brand protection strategies in the United States and globally. Her expertise encompasses advising on online market strategies, revamping distribution models to bolster brand success, and implementing legal tactics to tackle unauthorized sellers and MAP violators. 

Bianca Duran LinkedIn

eCommerce Strategy & Planning Manager, Outdoor & Recreation at Newell Brands

Joon Choi LinkedIn

SVP of Sales at Xmars

Joon Choi is a seasoned revenue leader, having held key leadership roles at multiple software companies. He has a proven track record of creating and executing strategies that drive revenue growth and market expansion. In addition, he’s a sought after go-to-market advisor, leveraging his deep industry knowledge and strategic acumen to drive business growth.

He’s also a former Amazonian, having been at Amazon when sponsored ads were just launching. During his time at Amazon, he led the expansion of the health & household vertical.

Richard Gilbert LinkedIn

Director, Strategic Partnerships at PayPal

Richard Gilbert is Director, Strategic Partnerships for PayPal. He is an experienced Strategic Partnerships and Business Development professional with expertise in eCommerce, Payments and Digital Marketing. Richard specializes in creating new business models for growth and by developing partnerships to support brands’ corporate development and growth objectives.

Nicole Walker LinkedIn

Sr. Director, Strategic Business Development, Payment Partnerships at BigCommerce

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

John LeBaron LinkedIn

Chief Revenue Officer at Pattern

John oversees go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.

Lori Gatti LinkedIn

Group Manager, Brand Experience at Panasonic

Amandeep Singh LinkedIn

CEO & Director of Web Development at Cronix

Amandeep Singh is the CEO, Founder, and Director of Web Development for full-service digital agency, Cronix. For nearly 20 years, Amandeep has led the digital transformation of brands as a director of web development, from Fortune 500 companies to start ups. Hailing from the "Big Agency" world, he founded Cronix with a sincere commitment to doing things differently. Cronix' ethos is simple: do right by our clients and partners. Always. No complicated, predatory, long-term agreements. No excuses. Only quality work, respect, and a passion to grow businesses and foster long-term relationships.

Cassandra Cross LinkedIn

Director of Strategic Partnerships at Cronix Web

As Director of Strategic Partnerships at Cronix, Cassandra leverages her 10+ years in eCommerce to build campaigns and programs with SIs, GSIs, aligned tech companies, and brands to build revenue streams and drive mutual business success. Cass lives in Chicago with her cat, Paisley.

Jessica Cunning LinkedIn

Partner at Vorys eControl

Jessica Cunning is a Partner at Vorys eControl, a firm dedicated to offering legally compliant solutions for brand protection and growth in the eCommerce sector. At Vorys eControl, Jessica plays a pivotal role in developing and executing brand protection strategies in the United States and globally. Her expertise encompasses advising on online market strategies, revamping distribution models to bolster brand success, and implementing legal tactics to tackle unauthorized sellers and MAP violators. 

Bianca Duran LinkedIn

eCommerce Strategy & Planning Manager, Outdoor & Recreation at Newell Brands

Joon Choi LinkedIn

SVP of Sales at Xmars

Joon Choi is a seasoned revenue leader, having held key leadership roles at multiple software companies. He has a proven track record of creating and executing strategies that drive revenue growth and market expansion. In addition, he’s a sought after go-to-market advisor, leveraging his deep industry knowledge and strategic acumen to drive business growth.

He’s also a former Amazonian, having been at Amazon when sponsored ads were just launching. During his time at Amazon, he led the expansion of the health & household vertical.

Richard Gilbert LinkedIn

Director, Strategic Partnerships at PayPal

Richard Gilbert is Director, Strategic Partnerships for PayPal. He is an experienced Strategic Partnerships and Business Development professional with expertise in eCommerce, Payments and Digital Marketing. Richard specializes in creating new business models for growth and by developing partnerships to support brands’ corporate development and growth objectives.

Nicole Walker LinkedIn

Sr. Director, Strategic Business Development, Payment Partnerships at BigCommerce

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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