Building Successful Creator-Brand Relationships for TikTok

Sep 15, 2022 1:30 PM2:30 PM EDT

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Here's what we talked about

  • How to structure brand-creator relationships for successful TikTok content and campaigns
  • Expert guidance on creative requirements, content specifications, compensation, and more to consider when working with TikTok creators
  • A step-by-step walkthrough of how to set up an effective TikTok creative brief
  • Powerful TikTok tips forged from hundreds of real TikTok campaigns

Event Partners

Cohley

Cohley is a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more.

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Guest Speakers

Cooper Low LinkedIn

Campaign Coordinator at Cohley

Cooper Low is a Campaign Coordinator at Cohley, a software platform connecting leading brands to amazing creators in order to scale their businesses through high performing content on social/digital channels. Cooper manages creative, influencer, and product reviews campaigns in the Cohley platform handling creator recruitment, aiding in content critiques, and overall executing campaign timelines in order to produce assets ready for paid and organic use by brands. Managing successful TikTok campaigns for brands like Coach, Perfect Bar, and TheraBreath.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Drew Mellon LinkedIn

Agency & Brand Strategy Manager at Cohley

Drew Mellon is a Campaign Coordinator & creator at Cohley. He works on the Managed Service team to execute clients social/asset generation campaigns end-to-end for enterprise brands such as CVS, Clorox, Samsung and more. When Drew is not at his Florida work from home desk he is typically at the beach, surfing, paddle boarding and/or enjoying a BBQ + drinks with friends and family.

Event Moderator

Cooper Low LinkedIn

Campaign Coordinator at Cohley

Cooper Low is a Campaign Coordinator at Cohley, a software platform connecting leading brands to amazing creators in order to scale their businesses through high performing content on social/digital channels. Cooper manages creative, influencer, and product reviews campaigns in the Cohley platform handling creator recruitment, aiding in content critiques, and overall executing campaign timelines in order to produce assets ready for paid and organic use by brands. Managing successful TikTok campaigns for brands like Coach, Perfect Bar, and TheraBreath.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Drew Mellon LinkedIn

Agency & Brand Strategy Manager at Cohley

Drew Mellon is a Campaign Coordinator & creator at Cohley. He works on the Managed Service team to execute clients social/asset generation campaigns end-to-end for enterprise brands such as CVS, Clorox, Samsung and more. When Drew is not at his Florida work from home desk he is typically at the beach, surfing, paddle boarding and/or enjoying a BBQ + drinks with friends and family.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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