Building Stronger DTC Ecommerce Experiences

VIP Dinner - Chicago, IL

Sep 14, 2022 6:00 PM8:30 PM CDT

Event Description

Join us for cocktails & dinner while we dive into how to determine whether your ecommerce site is giving you roots or giving you wings.

We’ll discuss interactions between your business needs, marketing activities, and ecommerce impacts. Additionally, how to create stronger integration between your company and your website, to get more feedback, and grow new pathways for revenue.

Join us as we discuss what it takes to run an ecommerce channel, from internal operations to external ecommerce considerations and industry best practices.

Discussion Topics

  • How do I know when my ecommerce site is struggling?
  • Am I getting enough out of my platform? Is it taking too much from me?
  • What happens when I outgrow my platform?
  • Can I implement the ideas I want in my platform without being handcuffed/having to alter them to fit my platform?
  • How do I evaluate the cost of new technology/platforms to the possible revenue generated?'
  • How do I merge the capabilities of my ecommerce platform with the emerging ecommerce capabilities, like social commerce, multichannel, AI, shoppable video, etc.?
  • What should top of mind regarding my products (like SKU counts, structure, complexity, etc.) when considering my ecommerce platform needs?
  • How do I approach determining a reasonable total cost of ownership for my ecommerce platform?
  • What expectations should I have in regards to how much time I can focus on growing my business versus time spent to maintain my site?

Event Partners

Irish Titan

Irish Titan is an ecommerce agency based on a “Business First. Online Second.” philosophy, delivering marketing, creative and development services on the Magento, Shopify Plus and BigCommerce platforms.

Connect with Irish Titan

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Guest Speakers

Darin Lynch

Founder and CEO at Irish Titan

Darin Lynch is the Founder and CEO of Irish Titan, an award-winning ecommerce agency. Darin brings 25 years of experience leading Fortune 100 financial firms to national retailers to start-up and early stage companies.

Darin has been honored as a 40 Under 40 winner, one of the Real Power 50, and is a member of the Federal Reserve Board Small Business Council. Darin is a former presidential candidate (and likely a future candidate too). He also bought Clint Eastwood a beer in 1994. But both of those stories are better shared in person.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Sean Callihan

Sr. Regional Channel Account Manager at BigCommerce

Kelsey Bates

Senior Enterprise Account Executive at BigCommerce

Joe Gillen

Sr. Mid-Market Account Executive, Midwest Region at BigCommerce

Event Moderator

Darin Lynch

Founder and CEO at Irish Titan

Darin Lynch is the Founder and CEO of Irish Titan, an award-winning ecommerce agency. Darin brings 25 years of experience leading Fortune 100 financial firms to national retailers to start-up and early stage companies.

Darin has been honored as a 40 Under 40 winner, one of the Real Power 50, and is a member of the Federal Reserve Board Small Business Council. Darin is a former presidential candidate (and likely a future candidate too). He also bought Clint Eastwood a beer in 1994. But both of those stories are better shared in person.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Sean Callihan

Sr. Regional Channel Account Manager at BigCommerce

Kelsey Bates

Senior Enterprise Account Executive at BigCommerce

Joe Gillen

Sr. Mid-Market Account Executive, Midwest Region at BigCommerce

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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