Building Stronger DTC Ecommerce Experiences

VIP Dinner - Nashville

Dec 1, 2022 6:00 PM8:30 PM CST

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Here's what we talked about

  • How do I know when my ecommerce site is struggling?
  • Am I getting enough out of my platform? Is it taking too much from me?
  • What happens when I outgrow my platform?
  • Can I implement the ideas I want in my platform without being handcuffed/having to alter them to fit my platform?
  • How do I evaluate the cost of new technology/platforms to the possible revenue generated?'
  • How do I merge the capabilities of my ecommerce platform with the emerging ecommerce capabilities, like social commerce, multichannel, AI, shoppable video, etc.?
  • What should top of mind regarding my products (like SKU counts, structure, complexity, etc.) when considering my ecommerce platform needs?
  • How do I approach determining a reasonable total cost of ownership for my ecommerce platform?
  • What expectations should I have in regards to how much time I can focus on growing my business versus time spent to maintain my site?

Event Partners

Irish Titan

Irish Titan is an ecommerce agency based on a “Business First. Online Second.” philosophy, delivering marketing, creative and development services on the Magento, Shopify Plus and BigCommerce platforms.

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BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

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Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Darin Lynch LinkedIn

Founder and CEO at Irish Titan

Darin Lynch is the Founder and CEO of Irish Titan, an award-winning ecommerce agency. Darin brings 25 years of experience leading Fortune 100 financial firms to national retailers to start-up and early stage companies.

Darin has been honored as a 40 Under 40 winner, one of the Real Power 50, and is a member of the Federal Reserve Board Small Business Council. Darin is a former presidential candidate (and likely a future candidate too). He also bought Clint Eastwood a beer in 1994. But both of those stories are better shared in person.

Evan Perkins LinkedIn

Manager, Mid-Market Sales at BigCommerce

Evan Perkins currently serves as a Manager of the Mid-Market Sales team at BigCommerce, where he's worked for over five years. His technology sales career spans over a decade across a variety of SaaS solutions ranging from digital marketing and social media, agile development management, to online retail and ecommerce. Evan enjoys helping merchants find and validate scalable, long-term ecommerce solutions for their DTC and B2B use cases. A native Texan, Evan lives in Austin with his wife of 15 years and their two children. He likes naps, comedy, and eating.

Sean Callihan LinkedIn

Sr. Regional Channel Account Manager at BigCommerce

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Darin Lynch LinkedIn

Founder and CEO at Irish Titan

Darin Lynch is the Founder and CEO of Irish Titan, an award-winning ecommerce agency. Darin brings 25 years of experience leading Fortune 100 financial firms to national retailers to start-up and early stage companies.

Darin has been honored as a 40 Under 40 winner, one of the Real Power 50, and is a member of the Federal Reserve Board Small Business Council. Darin is a former presidential candidate (and likely a future candidate too). He also bought Clint Eastwood a beer in 1994. But both of those stories are better shared in person.

Evan Perkins LinkedIn

Manager, Mid-Market Sales at BigCommerce

Evan Perkins currently serves as a Manager of the Mid-Market Sales team at BigCommerce, where he's worked for over five years. His technology sales career spans over a decade across a variety of SaaS solutions ranging from digital marketing and social media, agile development management, to online retail and ecommerce. Evan enjoys helping merchants find and validate scalable, long-term ecommerce solutions for their DTC and B2B use cases. A native Texan, Evan lives in Austin with his wife of 15 years and their two children. He likes naps, comedy, and eating.

Sean Callihan LinkedIn

Sr. Regional Channel Account Manager at BigCommerce

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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