Building a Business Case to Launch Your Own Marketplace

Jan 20, 2021 2:30 pm3:30 PM 


Launching an owned and operated marketplace may seem like a daunting, impossible task. Digital focused professionals understand the importance of collecting first party customer data for a multitude of reasons and new technology is enabling companies of all sizes to take back control of the customer journey. Join our discussion on how to successfully build AND launch a marketplace to regain control of your customers and combat the likes of Amazon.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and VTEX.

Discussion Topics

  • The eCommerce and DTC trends driving the marketplace business model
  • Top challenges for launching a marketplace
  • The importance of controlling the customer journey
  • How to build the business case to gain enterprise buy-in
  • Real-World examples of brands that have successfully launched their own marketplace

Event Partners

Guest Speaker

George Chang

Senior Executive Marketplace and eCommerce Analyst at VTEX

VTEX is the first and only global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience.

Event Moderator

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Event Information

Jan 20, 2021 2:30 pm - 3:30 PM

Event format


What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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