Best Practices for Advertising on Amazon in 2022

VIP Dinner - New York City

May 18, 2022 6:00 PM9:00 PM EST

Event Description

Join us to learn how to create, execute, optimize, and measure a full-funnel advertising strategy on Amazon. Get tips from a team of expert Amazon advertisers on how to think strategically about optimizing your business on Amazon and reach your customers at every stage of their customer journey.

Whether you’re a new seller or a well-established vendor, you will come away from the conversation with tactical knowledge to bring your advertising strategy up to the cutting edge.

Discussion Topics

  • Budgeting best practices
  • Why you should be leveraging both DSP and Sponsored Ads together
  • Utilizing new marketing programs to stay ahead of your competition
  • Mapping the best Amazon funnel strategy for your brand
  • Prime Day and how to win post-Prime Day

Event Partners

Media.Monks

Headquartered in Seattle, WA, Media.Monks is an agency primarily focused on Amazon. They are one of very few Amazon Preferred Partners, which gives them direct access to Amazon API data. Their seasoned team has in-depth knowledge on all things related to Amazon including sales, logistics, SEO optimization, content creation, advertising & more.

Connect with Media.Monks

Guest Speakers

Mike Battista

Sr. Business Development Manager, Performance eCommerce at Media.Monks

Mike Battista is the Senior Business Development Manager in Performance eCommerce at Media.Monks. He has worked with several agencies on sales and account teams, executing integrated marketing strategies and consulting on advertising, brand strategy, technology, and new media. Mike has multiple years of experience in the tech space, most recently executing Amazon advertising strategies to increase incremental sales with Fortune 500 companies. 

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Mike Hilperts

Advertising Manager at Orca Pacific

With five years of Amazon experience, he began his eCommerce career with Google Ads, SEO and Paid Social. Equipped with expertise in Amazon PPC, as well as Amazon DSP, he joined the Orca team in March 2022. He graduated from University of Redlands in 2014 with a Bachelor’s in Visual & Media Studies.

Event Moderator

Mike Battista

Sr. Business Development Manager, Performance eCommerce at Media.Monks

Mike Battista is the Senior Business Development Manager in Performance eCommerce at Media.Monks. He has worked with several agencies on sales and account teams, executing integrated marketing strategies and consulting on advertising, brand strategy, technology, and new media. Mike has multiple years of experience in the tech space, most recently executing Amazon advertising strategies to increase incremental sales with Fortune 500 companies. 

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Mike Hilperts

Advertising Manager at Orca Pacific

With five years of Amazon experience, he began his eCommerce career with Google Ads, SEO and Paid Social. Equipped with expertise in Amazon PPC, as well as Amazon DSP, he joined the Orca team in March 2022. He graduated from University of Redlands in 2014 with a Bachelor’s in Visual & Media Studies.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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