Best Practices for Advertising on Amazon in 2022
May 18, 2022 6:00 PM - 9:00 PM EST
Join us to learn how to create, execute, optimize, and measure a full-funnel advertising strategy on Amazon. Get tips from a team of expert Amazon advertisers on how to think strategically about optimizing your business on Amazon and reach your customers at every stage of their customer journey.
Whether you’re a new seller or a well-established vendor, you will come away from the conversation with tactical knowledge to bring your advertising strategy up to the cutting edge.
Headquartered in Seattle, WA, Media.Monks is an agency primarily focused on Amazon. They are one of very few Amazon Preferred Partners, which gives them direct access to Amazon API data. Their seasoned team has in-depth knowledge on all things related to Amazon including sales, logistics, SEO optimization, content creation, advertising & more.
Connect with Media.MonksSr. Business Development Manager, Performance eCommerce at Media.Monks
Mike Battista is the Senior Business Development Manager in Performance eCommerce at Media.Monks. He has worked with several agencies on sales and account teams, executing integrated marketing strategies and consulting on advertising, brand strategy, technology, and new media. Mike has multiple years of experience in the tech space, most recently executing Amazon advertising strategies to increase incremental sales with Fortune 500 companies.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Advertising Manager at Orca Pacific
With five years of Amazon experience, he began his eCommerce career with Google Ads, SEO and Paid Social. Equipped with expertise in Amazon PPC, as well as Amazon DSP, he joined the Orca team in March 2022. He graduated from University of Redlands in 2014 with a Bachelor’s in Visual & Media Studies.
Sr. Business Development Manager, Performance eCommerce at Media.Monks
Mike Battista is the Senior Business Development Manager in Performance eCommerce at Media.Monks. He has worked with several agencies on sales and account teams, executing integrated marketing strategies and consulting on advertising, brand strategy, technology, and new media. Mike has multiple years of experience in the tech space, most recently executing Amazon advertising strategies to increase incremental sales with Fortune 500 companies.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Advertising Manager at Orca Pacific
With five years of Amazon experience, he began his eCommerce career with Google Ads, SEO and Paid Social. Equipped with expertise in Amazon PPC, as well as Amazon DSP, he joined the Orca team in March 2022. He graduated from University of Redlands in 2014 with a Bachelor’s in Visual & Media Studies.