Best Practices for Advertising on Amazon in 2022

VIP Dinner - Chicago, IL

Aug 4, 2022 6:00 PM9:00 PM CDT

Event Description

Join us to learn how to create, execute, optimize, and measure a full-funnel advertising strategy on Amazon. Get tips from a team of expert Amazon advertisers on how to think strategically about optimizing your business on Amazon and reach your customers at every stage of their customer journey.

Whether you’re a new seller or a well-established vendor, you will come away from the conversation with tactical knowledge to bring your advertising strategy up to the cutting edge.

Discussion Topics

  • Budgeting best practices
  • Why you should be leveraging both DSP and Sponsored Ads together
  • Utilizing new marketing programs to stay ahead of your competition
  • Mapping the best Amazon funnel strategy for your brand
  • Prime Day and how to win post-Prime Day

Event Partners

Media.Monks

Headquartered in Seattle, WA, Media.Monks is an agency primarily focused on Amazon. They are one of very few Amazon Preferred Partners, which gives them direct access to Amazon API data. Their seasoned team has in-depth knowledge on all things related to Amazon including sales, logistics, SEO optimization, content creation, advertising & more.

Connect with Media.Monks

Guest Speakers

Mike Battista

Sr. Business Development Manager, Performance eCommerce at Media.Monks

Mike Battista is the Senior Business Development Manager in Performance eCommerce at Media.Monks. He has worked with several agencies on sales and account teams, executing integrated marketing strategies and consulting on advertising, brand strategy, technology, and new media. Mike has multiple years of experience in the tech space, most recently executing Amazon advertising strategies to increase incremental sales with Fortune 500 companies. 

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

David Liggins II LinkedIn

Sr. Business Development Manager, Performance eCommerce at Media.Monks

David Liggins II is the Senior Business Development Manager of Performance eCommerce at Media.Monks, focusing on eCommerce functionality and performance. David’s experience within the marketing industry has led him to develop stellar business management skills and reliable strategic approaches.

Event Moderator

Mike Battista

Sr. Business Development Manager, Performance eCommerce at Media.Monks

Mike Battista is the Senior Business Development Manager in Performance eCommerce at Media.Monks. He has worked with several agencies on sales and account teams, executing integrated marketing strategies and consulting on advertising, brand strategy, technology, and new media. Mike has multiple years of experience in the tech space, most recently executing Amazon advertising strategies to increase incremental sales with Fortune 500 companies. 

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

David Liggins II LinkedIn

Sr. Business Development Manager, Performance eCommerce at Media.Monks

David Liggins II is the Senior Business Development Manager of Performance eCommerce at Media.Monks, focusing on eCommerce functionality and performance. David’s experience within the marketing industry has led him to develop stellar business management skills and reliable strategic approaches.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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