Benchmarking Direct Mail: How Do Your Response Rates Measure Up

Sep 14, 2021 1:00 pm2:00 PM EST

Summary

Direct mail is one of the most effective channels for both marketing and transactional communication. But while most organizations understand how to benchmark their digital channels, many still don’t understand how to set expectations for direct mail. Find out what response rate to look for in your direct mail campaign, along with the tools and techniques to boost your direct mail engagements.

BWG Connect & Lob invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Why so many organizations struggle to set meaningful direct mail benchmarks.
  • What baseline response rates and engagement to expect from your direct mail campaigns.
  • How to improve your direct mail benchmarking capabilities to gain insights into customer behavior.
  • How to use the data you gather to optimize your direct mail for conversion and ROI.
  • What tools to use to make your direct mail campaigns more effective.

Event Partners

Guest Speaker

Mark Pinard

Head of Product Marketing at Lob

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Sep 14, 2021 1:00 pm - 2:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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