Direct mail is one of the most effective channels for both marketing and transactional communication. But while most organizations understand how to benchmark their digital channels, many still don’t understand how to set expectations for direct mail. Find out what response rate to look for in your direct mail campaign, along with the tools and techniques to boost your direct mail engagements.
BWG Connect & Lob invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Head of Product Marketing at Lob
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.