Banking in the Era of the Connected Customer

May 17, 2021 12:30 pm1:30 PM EST

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Event Description

The world of personal finance has undergone significant change within the last 20 years. Decades ago, even the simplest interaction with a financial institution required a trip to the nearest branch. Today, consumers can do all this and more with a few swipes on a smartphone app or clicks on a web site.

Financial services organizations know that consumers are increasingly seeking more ways to leverage digital channels and experiences to communicate, access information, and get the services they need quickly and efficiently. Therefore, it’s critical for financial services organizations to scale their customer engagement strategies to meet consumers’ omnichannel demands. Where do you start?

BWG Connect & MoEngage invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Challenges of Creating a Connected Banking Experience
  • Key Trends Driving Customer Acquisition in Banking and Fintech Today
  • Data Unification & Building a Single Customer Profile Across Channels
  • Multi-channel Marketing Strategies for Customer Engagement
  • Customer Segmentation and Personalization at Scale
  • Measuring the Right Data and Getting Relevant Consumer Insights
  • Customer Lifecycle Marketing (onboarding, engagement, retention, growth)

Event Partners

Guest Speakers

Ehren Maedge

VP of North America & GM at MoEngage

MoEngage helps mobile companies engage and retain users. MoEngage's customer engagement platform is a full featured mobile marketing automation solution.

Stephen Westerhouse

Enterprise Account Executive at MoEngage

We help product and marketing teams communicate and engage with their customers using email, web push, in-app messaging, mobile push, and SMS. We work with Ally Bank, IMVU, McAfee, Gaana Music, JibJab, and many more!

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Ehren Maedge

VP of North America & GM at MoEngage

MoEngage helps mobile companies engage and retain users. MoEngage's customer engagement platform is a full featured mobile marketing automation solution.

Stephen Westerhouse

Enterprise Account Executive at MoEngage

We help product and marketing teams communicate and engage with their customers using email, web push, in-app messaging, mobile push, and SMS. We work with Ally Bank, IMVU, McAfee, Gaana Music, JibJab, and many more!

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Request the Full Recording

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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