Banking in the Era of the Connected Customer

May 17, 2021 12:30 pm1:30 PM EST

Summary

The world of personal finance has undergone significant change within the last 20 years. Decades ago, even the simplest interaction with a financial institution required a trip to the nearest branch. Today, consumers can do all this and more with a few swipes on a smartphone app or clicks on a web site. Financial services organizations know that consumers are increasingly seeking more ways to leverage digital channels and experiences to communicate, access information, and get the services they need quickly and efficiently. Therefore, it’s critical for financial services organizations to scale their customer engagement strategies to meet consumers’ omnichannel demands. Where do you start?

BWG Connect & MoEngage invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Challenges of Creating a Connected Banking Experience
  • Key Trends Driving Customer Acquisition in Banking and Fintech Today
  • Data Unification & Building a Single Customer Profile Across Channels
  • Multi-channel Marketing Strategies for Customer Engagement
  • Customer Segmentation and Personalization at Scale
  • Measuring the Right Data and Getting Relevant Consumer Insights
  • Customer Lifecycle Marketing (onboarding, engagement, retention, growth)

Event Partners

Guest Speaker

Stephen Westerhouse

Enterprise Account Executive at MoEngage

We help product and marketing teams communicate and engage with their customers using email, web push, in-app messaging, mobile push, and SMS. We work with Ally Bank, IMVU, McAfee, Gaana Music, JibJab, and many more!

Ehren Maedge

VP of North America & GM at MoEngage

MoEngage helps mobile companies engage and retain users. MoEngage's customer engagement platform is a full featured mobile marketing automation solution.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

May 17, 2021 12:30 pm - 1:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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