B2B eCommerce: Understanding & Embracing Digital Transformation

VIP Dinner - New York City, NY

Oct 26, 2023 6:00 PM8:30 PM EST

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Here's what we talked about

  • How to gain a competitive edge
    • Strategies to outperform competitors through speed, innovation, and superior user experiences while avoiding frequent platform upgrades.
  • Understanding & achieving a Unified eCommerce Experience
    • We'll explore the benefits and opportunities of running both B2B and B2C eCommerce operations seamlessly on a single, unified platform.
  • How to Optimizing Advertising
    • Gain first-hand insights into how other leading merchants are experimenting with and enhancing their advertising strategies for better results.

Event Partners

Fulcrum Digital

Fulcrum Digital is a leading platform and digital solution engineering company, uniquely positioned to deliver on the end-to-end transformation process from technology consulting, enterprise application & platform provision, and full-scale implementation.

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BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

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Guest Speaker

Andrew Potkewitz LinkedIn

VP, Partnerships at Fulcrum Digital

Justin Ruiss LinkedIn

Senior Vice President, Media Sector at BWG Strategy

As BWG Strategy's SVP of Media Research, I host one-hour Q&A forums with industry executives from sectors such as social media, advertising, connected television, streaming, and gaming. At Cision PRNewswire, I acted as the Investor Relations Channel Activation Director. I enabled our selling groups through trainings, knowledge dissemination, and product development and enhancements. Formerly an Equity Analyst, I covered numerous names in the consumer space. From there I expanded upon my expertise by conducting webinars with key advisors in the consumer arena, specifically for video games, mobile games, and entertainment.

Event Moderator

Andrew Potkewitz LinkedIn

VP, Partnerships at Fulcrum Digital

Justin Ruiss LinkedIn

Senior Vice President, Media Sector at BWG Strategy

As BWG Strategy's SVP of Media Research, I host one-hour Q&A forums with industry executives from sectors such as social media, advertising, connected television, streaming, and gaming. At Cision PRNewswire, I acted as the Investor Relations Channel Activation Director. I enabled our selling groups through trainings, knowledge dissemination, and product development and enhancements. Formerly an Equity Analyst, I covered numerous names in the consumer space. From there I expanded upon my expertise by conducting webinars with key advisors in the consumer arena, specifically for video games, mobile games, and entertainment.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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