Attract & Retain Shoppers with an Omnichannel Strategy

Sep 19, 2022 6:30 PM9:00 PM PDT

Event Description

The pandemic accelerated the use of hybrid shopping, and it is here to stay. Buy-online-pick-up-in-store, or BOPIS, enables customers to browse and purchase products online to later pick up at the nearest brick-and-mortar location. To align with changing consumer behavior, brands and retailers with physical locations are implementing a BOPIS service. Shoppers are 20% more likely to buy from retailers that offer omnichannel fulfillment than those who don’t.

Join us for this interactive dinner event at GroceryShop 2022 to hear how retail and CPG brands can take advantage of omnichannel strategies to help attract and retain shoppers.

Discussion Topics

  • Omni-channel strategies for Retail and CPG
  • Buy-Online-Pick-Up-In-Store (BOPIS): Tips for a Successful Strategy and Operational Rollout
  • Predicting the Future: What’s after BOPIS?

Event Partners

Blue Acorn iCi

Blue Acorn iCi is a leading digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what's possible through the convergence of analytics, digital commerce, customer experience, and Experience Driven Commerce (XDC) services.

Connect with Blue Acorn iCi

Adobe

Adobe Commerce, part of Adobe Experience Cloud, is the leading commerce solution for merchants and brands across B2C, B2B and hybrid use cases. Adobe Commerce, powered by Magento, boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. They are now the #1 provider to the Internet Retailer Top 1000 and the Top 500 Guides for Europe and Latin America and is supported by a vast global network of solution and technology partners.

Connect with Adobe

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Bruce Richards LinkedIn

Senior Manager, Industry Strategy and Marketing, Retail & Consumer Goods at Adobe

Bruce Richards is the Industry Strategy and Marketing Leader for Retail and Consumer Goods at Adobe. He has a track record of transforming and building brands and is the CEO and Founder of k3 Advisory, LLC. He worked as the VP of Client Strategy and Consulting at dunnhumby, Associate Partner of Global Consumer Center of Competence, Retail, and CPG Industry Solutions at IBM, VP of Retail Practice at MBS, and VP of Marketing and Shopping Services at Bloomingdale’s.

Marc Cohen LinkedIn

Chief Strategy Officer at Blue Acorn iCi

As Chief Strategy Officer, Marc is responsible for go-to-market, capability roadmap, and enterprise solutions strategy for Blue Acorn iCi. Marc joined the fast-growing consultancy, a leading provider of Adobe services, over six years ago, following a career in technology strategy at Deloitte Consulting.

He has significant experience in digital strategy and implementation across industries, including the manufacturing, telecommunications, technology, and consumer retail sectors.

Greg Hamilton LinkedIn

Walmart Commerce Technologies Sr. Manager, Technology Commercialization at Walmart

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Bruce Richards LinkedIn

Senior Manager, Industry Strategy and Marketing, Retail & Consumer Goods at Adobe

Bruce Richards is the Industry Strategy and Marketing Leader for Retail and Consumer Goods at Adobe. He has a track record of transforming and building brands and is the CEO and Founder of k3 Advisory, LLC. He worked as the VP of Client Strategy and Consulting at dunnhumby, Associate Partner of Global Consumer Center of Competence, Retail, and CPG Industry Solutions at IBM, VP of Retail Practice at MBS, and VP of Marketing and Shopping Services at Bloomingdale’s.

Marc Cohen LinkedIn

Chief Strategy Officer at Blue Acorn iCi

As Chief Strategy Officer, Marc is responsible for go-to-market, capability roadmap, and enterprise solutions strategy for Blue Acorn iCi. Marc joined the fast-growing consultancy, a leading provider of Adobe services, over six years ago, following a career in technology strategy at Deloitte Consulting.

He has significant experience in digital strategy and implementation across industries, including the manufacturing, telecommunications, technology, and consumer retail sectors.

Greg Hamilton LinkedIn

Walmart Commerce Technologies Sr. Manager, Technology Commercialization at Walmart

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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