Attract & Retain Shoppers with an Omnichannel Strategy
Sep 19, 2022 6:30 PM - 9:00 PM PDT
The pandemic accelerated the use of hybrid shopping, and it is here to stay. Buy-online-pick-up-in-store, or BOPIS, enables customers to browse and purchase products online to later pick up at the nearest brick-and-mortar location. To align with changing consumer behavior, brands and retailers with physical locations are implementing a BOPIS service. Shoppers are 20% more likely to buy from retailers that offer omnichannel fulfillment than those who don’t.
Join us for this interactive dinner event at GroceryShop 2022 to hear how retail and CPG brands can take advantage of omnichannel strategies to help attract and retain shoppers.
Blue Acorn iCi is a leading digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what's possible through the convergence of analytics, digital commerce, customer experience, and Experience Driven Commerce (XDC) services.
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Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.
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Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Senior Manager, Industry Strategy and Marketing, Retail & Consumer Goods at Adobe
Bruce Richards is the Industry Strategy and Marketing Leader for Retail and Consumer Goods at Adobe. He has a track record of transforming and building brands and is the CEO and Founder of k3 Advisory, LLC. He worked as the VP of Client Strategy and Consulting at dunnhumby, Associate Partner of Global Consumer Center of Competence, Retail, and CPG Industry Solutions at IBM, VP of Retail Practice at MBS, and VP of Marketing and Shopping Services at Bloomingdale’s.
Chief Strategy Officer at Blue Acorn iCi
As Chief Strategy Officer, Marc is responsible for go-to-market, capability roadmap, and enterprise solutions strategy for Blue Acorn iCi. Marc joined the fast-growing consultancy, a leading provider of Adobe services, over six years ago, following a career in technology strategy at Deloitte Consulting.
He has significant experience in digital strategy and implementation across industries, including the manufacturing, telecommunications, technology, and consumer retail sectors.
Walmart Commerce Technologies Sr. Manager, Technology Commercialization at Walmart
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Senior Manager, Industry Strategy and Marketing, Retail & Consumer Goods at Adobe
Bruce Richards is the Industry Strategy and Marketing Leader for Retail and Consumer Goods at Adobe. He has a track record of transforming and building brands and is the CEO and Founder of k3 Advisory, LLC. He worked as the VP of Client Strategy and Consulting at dunnhumby, Associate Partner of Global Consumer Center of Competence, Retail, and CPG Industry Solutions at IBM, VP of Retail Practice at MBS, and VP of Marketing and Shopping Services at Bloomingdale’s.
Chief Strategy Officer at Blue Acorn iCi
As Chief Strategy Officer, Marc is responsible for go-to-market, capability roadmap, and enterprise solutions strategy for Blue Acorn iCi. Marc joined the fast-growing consultancy, a leading provider of Adobe services, over six years ago, following a career in technology strategy at Deloitte Consulting.
He has significant experience in digital strategy and implementation across industries, including the manufacturing, telecommunications, technology, and consumer retail sectors.
Walmart Commerce Technologies Sr. Manager, Technology Commercialization at Walmart
