An Insider’s Look: Brand Protection and Growth Strategies for Hardware and Home Products Companies in the eCommerce Age
Oct 1, 2020 2:00 PM - 3:00 PM EST
The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail patterns and creating a new competitive landscape. Global sales on the top online marketplaces – led by the United States, Europe, United Kingdom, Canada, Australia and Asia – have topped $2 trillion annually. The world’s response to the COVID-19 pandemic has only accelerated adoption of online shopping in categories like home products.
This massive growth has brought with it numerous, multi-faceted and multi-layered challenges for the world’s manufacturers and brands, including disrupted distribution strategies, rampant unauthorized gray market sales, counterfeit goods, retail arbitrage, brand equity erosion and channel conflict, all of which can result in a poor consumer experience and decreased overall financial performance.
In this new era, brands must take proactive steps to better control where, how, and by whom their products are sold. In this webcast, Jordan Cohen, Brand Protection Manager for Delta Faucet Company, and Daren Garcia, partner at Vorys eControl, share business and legal strategies critical to controlling online marketplace sales to protect the consumer experience, preserve brand equity and improve both revenue and profit for today’s home products brands.
Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.
Connect with Vorys eControl
Partner at Vorys eControl
Daren Garcia is a Partner at Vorys eControl, an online seller enforcement team. He leads the firm’s international programs and advises US-focused companies about their online sales control initiatives. Daren has been with the Vorys team for over 19 years and has worked with hundreds of brands around the world to implement cutting-edge solutions.
Brand Protection Manager at Delta Faucet Company
Delta Faucet Company was founded by Alex Manoogian in 1954, when we introduced the first ball valve single handle faucet. We're a member of the Masco Corporation family, proud to be a wholly owned subsidiary of one of the world's leading manufacturers of home improvement and building products.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Partner at Vorys eControl
Daren Garcia is a Partner at Vorys eControl, an online seller enforcement team. He leads the firm’s international programs and advises US-focused companies about their online sales control initiatives. Daren has been with the Vorys team for over 19 years and has worked with hundreds of brands around the world to implement cutting-edge solutions.
Brand Protection Manager at Delta Faucet Company
Delta Faucet Company was founded by Alex Manoogian in 1954, when we introduced the first ball valve single handle faucet. We're a member of the Masco Corporation family, proud to be a wholly owned subsidiary of one of the world's leading manufacturers of home improvement and building products.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
