An Insider’s Look: Brand Protection and Growth Strategies for Hardware and Home Products Companies in the eCommerce Age

Oct 1, 2020 2:00 PM3:00 PM EST

Event Description

The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail patterns and creating a new competitive landscape. Global sales on the top online marketplaces – led by the United States, Europe, United Kingdom, Canada, Australia and Asia – have topped $2 trillion annually. The world’s response to the COVID-19 pandemic has only accelerated adoption of online shopping in categories like home products.

This massive growth has brought with it numerous, multi-faceted and multi-layered challenges for the world’s manufacturers and brands, including disrupted distribution strategies, rampant unauthorized gray market sales, counterfeit goods, retail arbitrage, brand equity erosion and channel conflict, all of which can result in a poor consumer experience and decreased overall financial performance.

In this new era, brands must take proactive steps to better control where, how, and by whom their products are sold. In this webcast, Jordan Cohen, Brand Protection Manager for Delta Faucet Company, and Daren Garcia, partner at Vorys eControl, share business and legal strategies critical to controlling online marketplace sales to protect the consumer experience, preserve brand equity and improve both revenue and profit for today’s home products brands.

Discussion Topics

  • Review the latest market trends and dynamics
  • Forecast predictions for the future of online marketplaces and the implications for brands
  • Best practices for brand protection and growth
  • Holistic channel control strategies for hardware and home products brands
  • Share key implications and recommendations for consensus and enterprise buy-in
  • First-hand lessons learned in asserting greater control over online sales

Event Partners

Vorys eControl

Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.

Connect with Vorys eControl

Guest Speakers

Daren Garcia

Partner at Vorys eControl

Daren Garcia is a Partner and Member of the Vorys eControl team. Vorys eControl is on a mission to protect and grow brand value by controlling online sales for businesses. In his practice, Daren develops cutting-edge legal solutions for unauthorized seller problems faced by manufacturers and brands. He has helped hundreds of brands around the world mitigate unauthorized sales, MAP violations, channel conflict, and other disruptive issues online. Daren also has extensive lead trial counsel experience and has been recognized as a “Leading Lawyer” in litigation by Chambers and Partners.

Natalia Steele

Brand Protection & Litigation Attorney at Vorys eControl

As part of the Vorys eControl team, Natalia counsels businesses on issues related to e-commerce and online brand protection, combatting illegal online sales and developing legal claims against unauthorized online sellers.

Jordan Cohen

Brand Protection Manager at Delta Faucet Company

Delta Faucet Company was founded by Alex Manoogian in 1954, when we introduced the first ball valve single handle faucet. We're a member of the Masco Corporation family, proud to be a wholly owned subsidiary of one of the world's leading manufacturers of home improvement and building products.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Daren Garcia

Partner at Vorys eControl

Daren Garcia is a Partner and Member of the Vorys eControl team. Vorys eControl is on a mission to protect and grow brand value by controlling online sales for businesses. In his practice, Daren develops cutting-edge legal solutions for unauthorized seller problems faced by manufacturers and brands. He has helped hundreds of brands around the world mitigate unauthorized sales, MAP violations, channel conflict, and other disruptive issues online. Daren also has extensive lead trial counsel experience and has been recognized as a “Leading Lawyer” in litigation by Chambers and Partners.

Natalia Steele

Brand Protection & Litigation Attorney at Vorys eControl

As part of the Vorys eControl team, Natalia counsels businesses on issues related to e-commerce and online brand protection, combatting illegal online sales and developing legal claims against unauthorized online sellers.

Jordan Cohen

Brand Protection Manager at Delta Faucet Company

Delta Faucet Company was founded by Alex Manoogian in 1954, when we introduced the first ball valve single handle faucet. We're a member of the Masco Corporation family, proud to be a wholly owned subsidiary of one of the world's leading manufacturers of home improvement and building products.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram