An Evening of Dinner, Drinks, and Direct Mail

Jun 8, 2022 6:00 pm9:00 PM PDT

Event Description

Seasoned, data-driven marketers like you trust the direct mail channel for its ability to generate leads, increase retention, and boost conversion rates. If you are looking to add direct mail to existing digital campaigns or expand your existing program, we invite you to join us for an evening of dinner, drinks, and direct mail to explore the possibilities.

This live conversation will explore how breakthrough technology has enabled better targeting, more personalization, and stronger insights giving you a seamless way to level up your direct marketing efforts like never before.

Join us to understand how direct mail is being used, the challenges, and how the channel is transforming to be a critical part of omnichannel marketing campaigns.

Discussion Topics

  • The ROI potential of direct mail when combined with digital channels
  • Why triggered, personalized mailpieces have higher conversion rates
  • Cost savings and ROI when you transform your legacy direct mail workflows
  • Sustainability in direct mail now and in the future

Event Partners

Lob

Lob is an automation platform that transforms direct mail into intelligent mail, at scale.

Connect with Lob

Guest Speaker

Nicole Dunn

VP, Customer Success at Lob

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Event Moderator

Nicole Dunn

VP, Customer Success at Lob

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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