Amazon Sponsored Ads vs the Demand-Side Platform

Jun 30, 2022 3:00 pm4:00 PM EDT

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Here's what we talked about

  • The key differences between Amazon Sponsored Ads and the Demand-Side Platform (DSP)
  • A deep dive into the different ad types
  • Discovering which ad strategy is right for your business
  • The cost structure and investment for Sponsored Ads and DSP
  • Dialing in your Sponsored Ads and DSP creative strategy
  • Targeting custom audiences

Event Partners

Media.Monks

Headquartered in Seattle, WA, Media.Monks is an agency primarily focused on Amazon. They are one of very few Amazon Preferred Partners, which gives them direct access to Amazon API data. Their seasoned team has in-depth knowledge on all things related to Amazon including sales, logistics, SEO optimization, content creation, advertising & more.

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Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Mike Battista

Sr. Business Development Manager, Performance eCommerce at Media.Monks

Mike Battista is a Sr. Business Development Manager, Performance eCommerce at Media.Monks, a full service agency that is primarily focused on Amazon. He has worked with several agencies on account and sales teams, honing his expertise as an Advising Account Executive for Amazon and an Account Executive for Yelp. He graduated from DePaul University with a bachelor’s degree in communications advertising and a minor in screenwriting.

Jackie Andreetta

Associate Director, Performance eCommerce Advertising at Media.Monks

Jackie Andreetta is the Associate Director, Performance eCommerce Advertising at Media.Monks, a full service agency that is primarily focused on Amazon. She is a dedicated marketer with expertise in Amazon Advertising Sponsored Ads and Demand Side Platforms (DSP). Previously, Jackie was Account Executive at Channel Bakers, a retail media, eCommerce, advertising, and creative powerhouse agency.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Mike Battista

Sr. Business Development Manager, Performance eCommerce at Media.Monks

Mike Battista is a Sr. Business Development Manager, Performance eCommerce at Media.Monks, a full service agency that is primarily focused on Amazon. He has worked with several agencies on account and sales teams, honing his expertise as an Advising Account Executive for Amazon and an Account Executive for Yelp. He graduated from DePaul University with a bachelor’s degree in communications advertising and a minor in screenwriting.

Jackie Andreetta

Associate Director, Performance eCommerce Advertising at Media.Monks

Jackie Andreetta is the Associate Director, Performance eCommerce Advertising at Media.Monks, a full service agency that is primarily focused on Amazon. She is a dedicated marketer with expertise in Amazon Advertising Sponsored Ads and Demand Side Platforms (DSP). Previously, Jackie was Account Executive at Channel Bakers, a retail media, eCommerce, advertising, and creative powerhouse agency.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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