AI-Implementation within your Amazon Advertising Tech Stack

Jun 18, 2024 12:00 PM1:00 PM EST

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Here's what we talked about

  • Understanding AMC vs. DSP
    • When to leverage each?
    • Where does AI come into play?
  • How to Maximize your Data within AMC to drive sustainable growth
  • What AI’s Role Should Play in Your Full-Funnel Advertising Strategy

Event Partners

Xmars

Xmars is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.

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Media.Monks

Headquartered in Seattle, WA, Media.Monks is an agency primarily focused on Amazon. They are one of very few Amazon Preferred Partners, which gives them direct access to Amazon API data. Their seasoned team has in-depth knowledge on all things related to Amazon including sales, logistics, SEO optimization, content creation, advertising & more.

Connect with Media.Monks

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Kashif Zafar LinkedIn

CEO at Xmars

With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.

Wyatt Burnley LinkedIn

Senior Advertising Manager at Media.Monks

Wyatt Burley is a rising ecommerce professional with over 6 years of experience across ecommerce and digital marketing. Since graduating college Wyatt has been head down in the industry working in-house and at multiple agencies both big and small. Wyatt's ecommerce expertise accelerated once he started managing AMZ PPC for top pet brands such as Rachel Ray, Milk Bone, Meow Mix, and Nature's Recipe. Using this opportunity he became a expert in AMZ PPC and was able to translate those skills onto his next role at Tinuiti as an advertising manager. During his time at Tinuiti, Wyatt worked on a variety of projects highlighted by the launch of Gap on Amazon in 2022 where he led PPC strategy and execution.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Kashif Zafar LinkedIn

CEO at Xmars

With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.

Wyatt Burnley LinkedIn

Senior Advertising Manager at Media.Monks

Wyatt Burley is a rising ecommerce professional with over 6 years of experience across ecommerce and digital marketing. Since graduating college Wyatt has been head down in the industry working in-house and at multiple agencies both big and small. Wyatt's ecommerce expertise accelerated once he started managing AMZ PPC for top pet brands such as Rachel Ray, Milk Bone, Meow Mix, and Nature's Recipe. Using this opportunity he became a expert in AMZ PPC and was able to translate those skills onto his next role at Tinuiti as an advertising manager. During his time at Tinuiti, Wyatt worked on a variety of projects highlighted by the launch of Gap on Amazon in 2022 where he led PPC strategy and execution.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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