Advertising Content Creation: The Importance of Testing on TikTok & other Social Channels

May 11, 2021 2:30 pm3:30 PM EST


TikTok has quickly become one of the top social media apps on a global scale and advertisers still have a long way to go when it comes to effectively leveraging the platform for customer engagement / acquisition.

Join us to learn & discuss how to produce Ad Ready Content for TikTok & beyond and how to use the platform to drive brand engagement. We will also review best practices surrounding your digital marketing strategy to optimize these channels to drive a boost in ROAS.

BWG Connect & Cohley invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • How do I make Ad Ready Content for TikTok? Is it significantly different from other social platforms?
  • Creative development strategies for advertisers currently leveraging TikTok.
  • What we know around best practices & challenges for digital marketers?
  • What are advertisers doing to maximize performance of TikTok today?

Event Partners

Guest Speaker

Nina Lucker

Head of North America, Partnerships at Shuttlerock

Nina is the head of North America partnerships at Shuttlerock, a creative tech platform fusing human craftsmanship, creative expertise, and proprietary technology in scaling creative production. Nina manages the partner relationships amongst Shuttlerock's seven badged partners (TikTok, Facebook/ Instagram, Pinterest, Snapchat, Hulu, Twitter and Google).

Casey Murray

Director Of Partnerships at Cohley

Cohley is a leading content generation, and influencer platform. Casey has spent nearly a decade in SaaS helping businesses exceed acquisition goals, launching products & building integrations & partnerships.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

May 11, 2021 2:30 pm - 3:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after


What is BWG Strategy?

BWG Strategy is an essential research service for leading financial and corporate businesses that are focused on technology, media, telecom, ecommerce/consumer, and payments industries. BWG Strategy operates a highly targeted and vibrant network of industry executives, which is leveraged to deliver unique primary research and corporate intelligence services.
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