Accelerating your Revenue Growth by Understanding your Customer’s Behavior

VIP Dinner - San Francisco, CA

Oct 26, 2022 6:00 PM8:30 PM PDT

Event Description

Now more than ever, subscriptions are a huge part of people’s daily lives, whether you have 20 subscribers or 200,000, we understand how to keep your business running. As the fastest growing area in commerce, subscriptions hold exciting opportunities to build a community of customers who share your values.

Learn the fundamentals of subscription commerce and how this untapped revenue stream can fast track your growth in an ever evolving and complex industry and using SMS to increase LTV, retention, and reduce support all while focusing on the post-purchase experience.

Event Agenda:

  • 6:00pm - 6:30pm ⇒ Cocktail Hour: Open Bar
  • 6:30pm - 7:00pm ⇒ Extensive Wine Tasting & Pairing
  • 7:00pm - 7:15pm ⇒ Introductions
  • 7:15 - 8:30pm ⇒ Moderated Conversation over Dinner & Drinks
  • 8:30pm ⇒ Last Call & Close

Discussion Topics

Throughout the night, we'll cover:

 

  • Best practices for ecommerce builds, tips for optimizing subscriptions, and trends impacting the industry.
  • Current state of subscriptions in the market
  • How to increase lifetime value & customer engagement
  • The new wave of messaging - SMS/Email
  • Preventing subscription fatigue and how to reduce customer churn & boost brand loyalty
  • The future of eCommerce and where subscriptions are headed

Event Partners

Recharge Payments

Recharge is the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Today, Recharge powers subscriptions for more than 50 million subscribers across 15,000 merchants, including fast-growing brands such as Verve Coffee, Bokksu, Who Gives A Crap, Keap Candles, and Bumpin Blends.

Connect with Recharge Payments

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Leya Leydiker LinkedIn

Director of Technology Partnerships at Recharge

Leya Leydiker heads the Technology Partnerships program at Recharge, and is responsible for partnering with vendors in the ecommerce ecosystem. With over 15 years of experience, she’s passionate about problem solving and building long lasting relationships. She's held senior SAAS product positions in cybersecurity and ecommerce for companies like Duo Security, a Cisco company, Inflection, Inc. and QVC.

Leya is a Silicon Valley native and holds a BS in Marketing and a MBA from San Jose State University. When she’s not working, you’ll find her traveling with her family; coffee in hand.

Margaux Novak LinkedIn

Group Product Marketing Manager at Recharge

Margaux Novak spent the last twelve years working with top SaaS companies like Virgin and Globalization Partners on their marketing and product marketing launch strategy and execution. Currently the group product marketing manager at Recharge, Margaux heads the PMM work with acquisitions and new project teams, with an eye to the future of ecommerce.

Margaux earned her Master's degree from Dartmouth College. Outside of work, she runs her own landscape photography company and can be found in nature behind a camera lens.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Leya Leydiker LinkedIn

Director of Technology Partnerships at Recharge

Leya Leydiker heads the Technology Partnerships program at Recharge, and is responsible for partnering with vendors in the ecommerce ecosystem. With over 15 years of experience, she’s passionate about problem solving and building long lasting relationships. She's held senior SAAS product positions in cybersecurity and ecommerce for companies like Duo Security, a Cisco company, Inflection, Inc. and QVC.

Leya is a Silicon Valley native and holds a BS in Marketing and a MBA from San Jose State University. When she’s not working, you’ll find her traveling with her family; coffee in hand.

Margaux Novak LinkedIn

Group Product Marketing Manager at Recharge

Margaux Novak spent the last twelve years working with top SaaS companies like Virgin and Globalization Partners on their marketing and product marketing launch strategy and execution. Currently the group product marketing manager at Recharge, Margaux heads the PMM work with acquisitions and new project teams, with an eye to the future of ecommerce.

Margaux earned her Master's degree from Dartmouth College. Outside of work, she runs her own landscape photography company and can be found in nature behind a camera lens.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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