A Review of the Evolving Healthcare Marketing Technology Landscape

May 12, 2021 2:30 pm3:30 PM EST

Summary


Please join this panel of experts as they discuss the latest trends and challenges health systems face today in the ever-evolving world of marketing technologies. In this interactive session, you will hear how healthcare providers are developing and refining their mar-tech stacks to better implement and measure marketing programs.

You will hear real-life use cases and best-practice examples of how leading health systems leverage their mar-tech stacks to support patient acquisition, drive patient satisfaction, overall brand management and ultimately patient loyalty.


BWG Connect, Hileman Group, Adobe and Cleveland Clinic invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Developing a 360-degree view of the patient
  • Leveraging and integrating CRM platforms
  • Identifying the “next best action” for marketing and physician liaisons
  • Developing fully integrated patient acquisition and engagement programs 
  • Fully integrating the patient experience across their digital ecosystem (mobile app, website, marketing automation, etc.)

Event Partners

Guest Speaker

Michael Linnert

CEO at SymphonyRM

SymphonyRM was founded to drive better customer experiences in healthcare. Patient relationships are the most valuable asset a health system owns. We leverage data science to identify Next Best Actions for every patient/customer in the database and generate a personalized dialogue plan for each one. We are working with health professionals and executives around the country to change healthcare by driving value for patients, providers, and health systems. I co founded the company and have the privilege of working with an amazing team.

Scott Mowery

Senior Director Advertising at Cleveland Clinic

Multi-faceted digital marketing professional with proven history of strategic planning and driving year-over-year traffic and revenue growth in the retail and healthcare industries. Recognized for advanced project management, search engine marketing, website administration, web analytics and presentation skills. Career includes 20+ years of digital and content marketing campaign experience with paid and organic search, email, display advertising, lead generation and social media. Featured speaker at national conferences and workshops.

Tom Swanson

Head of Industry Strategy & Marketing - Health & Life Sciences, at Adobe

Tom brings a decade of experience in the healthcare industry to Adobe, as well as extensive experience in digital transformation. Tom’s role at Adobe includes positioning Adobe in the health and life sciences marketplace, providing thought leadership, enabling the field, and evangelizing the importance of transforming how consumers engage healthcare.

Tom Hileman

President at Hileman Group

Tom leads an award-winning agency to deliver high-touch, data-driven marketing solutions for nationally ranked healthcare organizations. He applies more than 20 years of experience as a multi-industry expert in leveraging strategic insights for measurable engagement, business growth and success.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

May 12, 2021 2:30 pm - 3:30 PM EST

Event format

Group Panel Discussion
Featuring leading industry experts who intimately understands this event topic. Attendees are welcome to submit live questions all throughout the Q&A
On-Topic Discussion
Q&A format, moderated by BWG Connect
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Strategy?

BWG Strategy is an essential research service for leading financial and corporate businesses that are focused on technology, media, telecom, ecommerce/consumer, and payments industries. BWG Strategy operates a highly targeted and vibrant network of industry executives, which is leveraged to deliver unique primary research and corporate intelligence services.
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