A Review of the Evolving Healthcare Marketing Technology Landscape
May 12, 2021 2:30 PM - 3:30 PM EST
Please join this panel of experts as they discuss the latest trends and challenges health systems face today in the ever-evolving world of marketing technologies. In this interactive session, you will hear how healthcare providers are developing and refining their mar-tech stacks to better implement and measure marketing programs.
You will hear real-life use cases and best-practice examples of how leading health systems leverage their mar-tech stacks to support patient acquisition, drive patient satisfaction, overall brand management and ultimately patient loyalty.
A purpose-driven digital marketing firm joining forces with Global Prairie to drive impact for our clients, colleagues, and community.
Connect with Hileman Group, Now a Part of Global Prairie
Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.
Connect with Adobe
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Managing Partner, Digital at Global Prairie (formerly Hileman Group)
Tom Hileman is the Managing Partner of Digital at Global Prairie, which merged with his company, Hileman Group, in early 2023. Global Prairie delivers purpose-driven marketing solutions to help clients amplify their purpose. Tom spent over 18 years running Hileman Group before the merger and now uses his talents to drive impact and fuel growth for Global Prairie’s clients.
Head of Industry Strategy & Marketing - Health & Life Sciences, at Adobe
Tom Swanson is the Head of Industry Strategy & Marketing - Health & Life Sciences at Adobe. He and his team are helping to change the world through meaningful experiences. They are redefining how we all interact with healthcare companies — including how and why they use our personal data to redefine personal experiences.
Senior Director Advertising at Cleveland Clinic
Multi-faceted digital marketing professional with proven history of strategic planning and driving year-over-year traffic and revenue growth in the retail and healthcare industries. Recognized for advanced project management, search engine marketing, website administration, web analytics and presentation skills. Career includes 20+ years of digital and content marketing campaign experience with paid and organic search, email, display advertising, lead generation and social media. Featured speaker at national conferences and workshops.
CEO at SymphonyRM
SymphonyRM was founded to drive better customer experiences in healthcare. Patient relationships are the most valuable asset a health system owns. We leverage data science to identify Next Best Actions for every patient/customer in the database and generate a personalized dialogue plan for each one. We are working with health professionals and executives around the country to change healthcare by driving value for patients, providers, and health systems. I co founded the company and have the privilege of working with an amazing team.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Managing Partner, Digital at Global Prairie (formerly Hileman Group)
Tom Hileman is the Managing Partner of Digital at Global Prairie, which merged with his company, Hileman Group, in early 2023. Global Prairie delivers purpose-driven marketing solutions to help clients amplify their purpose. Tom spent over 18 years running Hileman Group before the merger and now uses his talents to drive impact and fuel growth for Global Prairie’s clients.
Head of Industry Strategy & Marketing - Health & Life Sciences, at Adobe
Tom Swanson is the Head of Industry Strategy & Marketing - Health & Life Sciences at Adobe. He and his team are helping to change the world through meaningful experiences. They are redefining how we all interact with healthcare companies — including how and why they use our personal data to redefine personal experiences.
Senior Director Advertising at Cleveland Clinic
Multi-faceted digital marketing professional with proven history of strategic planning and driving year-over-year traffic and revenue growth in the retail and healthcare industries. Recognized for advanced project management, search engine marketing, website administration, web analytics and presentation skills. Career includes 20+ years of digital and content marketing campaign experience with paid and organic search, email, display advertising, lead generation and social media. Featured speaker at national conferences and workshops.
CEO at SymphonyRM
SymphonyRM was founded to drive better customer experiences in healthcare. Patient relationships are the most valuable asset a health system owns. We leverage data science to identify Next Best Actions for every patient/customer in the database and generate a personalized dialogue plan for each one. We are working with health professionals and executives around the country to change healthcare by driving value for patients, providers, and health systems. I co founded the company and have the privilege of working with an amazing team.
