A Review of the Evolving Healthcare Marketing Technology Landscape

May 12, 2021 2:30 PM3:30 PM EST

Event Description

Please join this panel of experts as they discuss the latest trends and challenges health systems face today in the ever-evolving world of marketing technologies. In this interactive session, you will hear how healthcare providers are developing and refining their mar-tech stacks to better implement and measure marketing programs.

You will hear real-life use cases and best-practice examples of how leading health systems leverage their mar-tech stacks to support patient acquisition, drive patient satisfaction, overall brand management and ultimately patient loyalty.

Discussion Topics

  • Developing a 360-degree view of the patient
  • Leveraging and integrating CRM platforms
  • Identifying the “next best action” for marketing and physician liaisons
  • Developing fully integrated patient acquisition and engagement programs
  • Fully integrating the patient experience across their digital ecosystem (mobile app, website, marketing automation, etc.)

Event Partners

Hileman

Hileman Group offers services such as demand generation, marketing automation, user experience, visual design, technology services and video, primarily for healthcare providers.

Connect with Hileman

Adobe

Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.

Connect with Adobe

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Tom Hileman

Tom Hileman LinkedIn

President at Hileman Group

Tom Hileman is the President of Hileman Group, a digital marketing agency that helps organizations solve marketing challenges. He has more than 20 years of experience in the marketing and information technology space. In his current role, he works with industries including healthcare, business-to-business services, financial services, and manufacturing. Through a variety of management roles and experience with organizations such as Microsoft, Oracle, and IBM, Tom specializes in leveraging solutions for business growth and success. 

Tom Swanson

Head of Industry Strategy & Marketing - Health & Life Sciences, at Adobe

Tom Swanson is the Head of Industry Strategy & Marketing - Health & Life Sciences at Adobe. He and his team are helping to change the world through meaningful experiences. They are redefining how we all interact with healthcare companies — including how and why they use our personal data to redefine personal experiences.

Scott Mowery

Senior Director Advertising at Cleveland Clinic

Multi-faceted digital marketing professional with proven history of strategic planning and driving year-over-year traffic and revenue growth in the retail and healthcare industries. Recognized for advanced project management, search engine marketing, website administration, web analytics and presentation skills. Career includes 20+ years of digital and content marketing campaign experience with paid and organic search, email, display advertising, lead generation and social media. Featured speaker at national conferences and workshops.

Michael Linnert

CEO at SymphonyRM

SymphonyRM was founded to drive better customer experiences in healthcare. Patient relationships are the most valuable asset a health system owns. We leverage data science to identify Next Best Actions for every patient/customer in the database and generate a personalized dialogue plan for each one. We are working with health professionals and executives around the country to change healthcare by driving value for patients, providers, and health systems. I co founded the company and have the privilege of working with an amazing team.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Tom Hileman

Tom Hileman LinkedIn

President at Hileman Group

Tom Hileman is the President of Hileman Group, a digital marketing agency that helps organizations solve marketing challenges. He has more than 20 years of experience in the marketing and information technology space. In his current role, he works with industries including healthcare, business-to-business services, financial services, and manufacturing. Through a variety of management roles and experience with organizations such as Microsoft, Oracle, and IBM, Tom specializes in leveraging solutions for business growth and success. 

Tom Swanson

Head of Industry Strategy & Marketing - Health & Life Sciences, at Adobe

Tom Swanson is the Head of Industry Strategy & Marketing - Health & Life Sciences at Adobe. He and his team are helping to change the world through meaningful experiences. They are redefining how we all interact with healthcare companies — including how and why they use our personal data to redefine personal experiences.

Scott Mowery

Senior Director Advertising at Cleveland Clinic

Multi-faceted digital marketing professional with proven history of strategic planning and driving year-over-year traffic and revenue growth in the retail and healthcare industries. Recognized for advanced project management, search engine marketing, website administration, web analytics and presentation skills. Career includes 20+ years of digital and content marketing campaign experience with paid and organic search, email, display advertising, lead generation and social media. Featured speaker at national conferences and workshops.

Michael Linnert

CEO at SymphonyRM

SymphonyRM was founded to drive better customer experiences in healthcare. Patient relationships are the most valuable asset a health system owns. We leverage data science to identify Next Best Actions for every patient/customer in the database and generate a personalized dialogue plan for each one. We are working with health professionals and executives around the country to change healthcare by driving value for patients, providers, and health systems. I co founded the company and have the privilege of working with an amazing team.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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