A Review of the Evolving Healthcare Marketing Technology Landscape

May 12, 2021 2:30 PM3:30 PM EST

Event Description

Please join this panel of experts as they discuss the latest trends and challenges health systems face today in the ever-evolving world of marketing technologies. In this interactive session, you will hear how healthcare providers are developing and refining their mar-tech stacks to better implement and measure marketing programs.

You will hear real-life use cases and best-practice examples of how leading health systems leverage their mar-tech stacks to support patient acquisition, drive patient satisfaction, overall brand management and ultimately patient loyalty.

Discussion Topics

  • Developing a 360-degree view of the patient
  • Leveraging and integrating CRM platforms
  • Identifying the “next best action” for marketing and physician liaisons
  • Developing fully integrated patient acquisition and engagement programs
  • Fully integrating the patient experience across their digital ecosystem (mobile app, website, marketing automation, etc.)

Event Partners

Global Prairie

Global Prairie delivers transformational branding, marketing and digital solutions through the lens of an organization’s unique purpose. Bringing together industry leading strategy, creativity and technology expertise, we generate measurable business and social impact for our clients, their stakeholders and the world.

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Adobe

Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.

Connect with Adobe

Guest Speakers

Tom Hileman LinkedIn

Managing Partner, Digital at Global Prairie

Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.

Tom Swanson LinkedIn

Head of Health & Life Sciences Industry at Adobe

Tom Swanson is the Head of Health & Life Sciences Industry for Health & Life Sciences at Adobe. As a healthcare expert and executive, he has over 20 years of experience in digital ecosystems. Before Adobe, Tom was the Senior Manager of Marketing Technology Platforms at Medtronic and the Director of Business Development for New Products at Media New Group Interactive.

Scott Mowery

Senior Director Advertising at Cleveland Clinic

Multi-faceted digital marketing professional with proven history of strategic planning and driving year-over-year traffic and revenue growth in the retail and healthcare industries. Recognized for advanced project management, search engine marketing, website administration, web analytics and presentation skills. Career includes 20+ years of digital and content marketing campaign experience with paid and organic search, email, display advertising, lead generation and social media. Featured speaker at national conferences and workshops.

Michael Linnert

CEO at SymphonyRM

SymphonyRM was founded to drive better customer experiences in healthcare. Patient relationships are the most valuable asset a health system owns. We leverage data science to identify Next Best Actions for every patient/customer in the database and generate a personalized dialogue plan for each one. We are working with health professionals and executives around the country to change healthcare by driving value for patients, providers, and health systems. I co founded the company and have the privilege of working with an amazing team.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Tom Hileman LinkedIn

Managing Partner, Digital at Global Prairie

Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.

Tom Swanson LinkedIn

Head of Health & Life Sciences Industry at Adobe

Tom Swanson is the Head of Health & Life Sciences Industry for Health & Life Sciences at Adobe. As a healthcare expert and executive, he has over 20 years of experience in digital ecosystems. Before Adobe, Tom was the Senior Manager of Marketing Technology Platforms at Medtronic and the Director of Business Development for New Products at Media New Group Interactive.

Scott Mowery

Senior Director Advertising at Cleveland Clinic

Multi-faceted digital marketing professional with proven history of strategic planning and driving year-over-year traffic and revenue growth in the retail and healthcare industries. Recognized for advanced project management, search engine marketing, website administration, web analytics and presentation skills. Career includes 20+ years of digital and content marketing campaign experience with paid and organic search, email, display advertising, lead generation and social media. Featured speaker at national conferences and workshops.

Michael Linnert

CEO at SymphonyRM

SymphonyRM was founded to drive better customer experiences in healthcare. Patient relationships are the most valuable asset a health system owns. We leverage data science to identify Next Best Actions for every patient/customer in the database and generate a personalized dialogue plan for each one. We are working with health professionals and executives around the country to change healthcare by driving value for patients, providers, and health systems. I co founded the company and have the privilege of working with an amazing team.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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