You will hear real-life use cases and best-practice examples of how leading health systems leverage their mar-tech stacks to support patient acquisition, drive patient satisfaction, overall brand management and ultimately patient loyalty.
BWG Connect, Hileman Group, Adobe and Cleveland Clinic invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.
As always, there will be no sales pitches and there is no cost to join.
CEO at SymphonyRM
SymphonyRM was founded to drive better customer experiences in healthcare. Patient relationships are the most valuable asset a health system owns. We leverage data science to identify Next Best Actions for every patient/customer in the database and generate a personalized dialogue plan for each one. We are working with health professionals and executives around the country to change healthcare by driving value for patients, providers, and health systems. I co founded the company and have the privilege of working with an amazing team.
Senior Director Advertising at Cleveland Clinic
Multi-faceted digital marketing professional with proven history of strategic planning and driving year-over-year traffic and revenue growth in the retail and healthcare industries. Recognized for advanced project management, search engine marketing, website administration, web analytics and presentation skills. Career includes 20+ years of digital and content marketing campaign experience with paid and organic search, email, display advertising, lead generation and social media. Featured speaker at national conferences and workshops.
Head of Industry Strategy & Marketing - Health & Life Sciences, at Adobe
Tom Swanson is the Head of Industry Strategy & Marketing - Health & Life Sciences at Adobe. He and his team are helping to change the world through meaningful experiences. They are redefining how we all interact with healthcare companies — including how and why they use our personal data to redefine personal experiences.
President at Hileman Group
Tom leads an award-winning agency to deliver high-touch, data-driven marketing solutions for nationally ranked healthcare organizations. He applies more than 20 years of experience as a multi-industry expert in leveraging strategic insights for measurable engagement, business growth and success.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.