A Look Forward: The Healthcare Marketing Team of the Future
Aug 17, 2022 12:00 pm - 1:00 PM EDT
As consumerism and technology trends continue to reshape the digital landscape for healthcare systems and hospitals. The need for digital transformation is a baseline requirement. However, while most organizations focus on the technology side of the coin. They often underestimate the most challenging part of transformation and change management. The people.
In this session, we will review the key roles, responsibilities and job functions that are required for the healthcare marketing team of the future. PR and communication experts are not enough. Future healthcare teams are made up of digital savvy marketers, technologists and creatives.
Why Attend: Join our panel of industry experts as they discuss how their team’s have evolved over the years and what they think the team of the future will be shaped. Walk away with real actionable insights and ideas to take back to your team and organization.
BWG Connect & Hileman Group invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Hileman Group offers services such as demand generation, marketing automation, user experience, visual design, technology services and video, primarily for healthcare providers.
Connect with Hileman
President at Hileman Group
Tom Hileman is the President of Hileman Group, an agency that provides healthcare organizations with smart digital solutions. He has over 20 years of experience in business growth and success, specializing in marketing, information technology, and science. Before starting Hileman Group, Tom was the Chief Technology Officer for Optiem, the Vice President of the eCommerce Practice at FutureNext, and the Director of New Product Development at IQS.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Vice President, Marketing and Communications at El Camino Health
Vineeta Hiranandani serves as vice president of marketing and communications at El Camino Health, a health system with two acute care hospitals located in Mountain View and Los Gatos and 12 medical
clinics located throughout Santa Clara County. She is responsible for El Camino Health’s internal and external marketing agenda, strategic communications and brand management. Vineeta brings to her current role more than two decades of marketing, brand, product and strategy experience.
Prior to joining El Camino Health, she ran a consulting business which helped healthcare organizations design and deliver new business strategies and services, enhance digital marketing, and improve customer
experiences. Vineeta has also led marketing and communications at Brown & Toland Physicians, corporate brand at McKesson as well as brand strategy and research at Visa. She received her MBA in marketing and healthcare from the University of Connecticut and BA in biology from Colgate University.
President at Hileman Group
Tom Hileman is the President of Hileman Group, an agency that provides healthcare organizations with smart digital solutions. He has over 20 years of experience in business growth and success, specializing in marketing, information technology, and science. Before starting Hileman Group, Tom was the Chief Technology Officer for Optiem, the Vice President of the eCommerce Practice at FutureNext, and the Director of New Product Development at IQS.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Vice President, Marketing and Communications at El Camino Health
Vineeta Hiranandani serves as vice president of marketing and communications at El Camino Health, a health system with two acute care hospitals located in Mountain View and Los Gatos and 12 medical
clinics located throughout Santa Clara County. She is responsible for El Camino Health’s internal and external marketing agenda, strategic communications and brand management. Vineeta brings to her current role more than two decades of marketing, brand, product and strategy experience.
Prior to joining El Camino Health, she ran a consulting business which helped healthcare organizations design and deliver new business strategies and services, enhance digital marketing, and improve customer
experiences. Vineeta has also led marketing and communications at Brown & Toland Physicians, corporate brand at McKesson as well as brand strategy and research at Visa. She received her MBA in marketing and healthcare from the University of Connecticut and BA in biology from Colgate University.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
