A Cookieless Future

What That Means for B2C Marketers in Canada

Jun 17, 2021 2:30 pm3:30 PM 

Summary

It is no secret that marketers will no longer be able to target prospects & customers by leveraging cookies in the near future. This conversation will focus on providing marketing professionals with strategies & tools necessary to continue to gain traction & improve ROI of their marketing campaigns.

BWG Connect and Acquia invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Brief overview on the impact that cookieless advertising will have on marketers & marketing campaigns
  • Prioritizing content to boost digital traffic, optimize the customer journey & improve conversion rates
  • Discussion around how the digital marketing ecosystem & tactics will evolve over the coming 6-12 months

Event Partners

Guest Speaker

Eric Fullerton

Principal Product Marketing Manager for Marketing at Acquia

Acquia is the open source digital experience company. We provide the world's most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Jun 17, 2021 2:30 pm - 3:30 PM

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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