2022 Growth Opportunities: eCom in China and Broader APAC

Nov 30, 2021 12:00 pm1:00 PM EST

Summary

Are you an international brand looking to grow your presence globally by launching in the world's largest retail and consumer market? Do you want to learn about what it takes to activate your brand in China and get in front of more than 850 million online consumers?

Join us to learn about how you can enter and grow your brand in China - in 2022 and beyond. We will dive deep into:

  • China's digital landscape
  • Consumer behavior in the market
  • First steps to launch your international brand online in China
  • Which sectors are poised to see strong growth over the next 12 months
  • Administrative, legal and financial considerations of a China program
  • The most important platforms to leverage

BWG Connect & WPIC invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • What is the current state of the China market today for international brands?
  • How are categories like beauty, health and wellness, child / baby / maternity, etc. doing?
  • How do international organizations go about building brand and growing revenue once they are in the market?
  • Success stories of brands in market?
  • How should brands be thinking about merchandising and discounting in market?
  • How much do distributors make sense in the world of eCommerce? Why or why not?
  • How important is data in the market?

Event Partners

Guest Speaker

Joseph Cooke

Co-Founder and President at WPIC

As President, Joseph is a driving force behind WPIC’s global business development, strategic planning, and deployment of cross-border projects that enable organizations from around the world to achieve their targets in APAC markets.

Having lived in and operated in Asia for close to two decades, his key areas of expertise include e-commerce, analytics, data scraping, website development and deployment, legal setup, licensing, ICP registration, and more.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Nov 30, 2021 12:00 pm - 1:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopeusercartphone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram