BWG Connect Blog

Diversity and inclusion (D&I) are crucial factors that determine how a business operates, who it hires, and its promotion of equitable opportunities. However, many employees feel that their company’s D&I initiatives don’t cut it. In a Harvard Business Review study, 78% of respondents said that their company lacked 2-D (two-dimensional) diversity in leadership, which could cost companies significantly. Research shows that diverse, inclusive companies yield greater results and drive market growth better than companies lacking in these areas. 

Global shutdowns and fluctuations in consumer purchasing habits have caused disturbances in the supply chain ranging from material, inventory, and labor shortages to port blockages and industry backlogs.

As the new year approaches, website traffic declines, so customer acquisition is a top priority for brands. One way to optimize your acquisition spending is to invest in loyalty programs and strategies. Yet, some brands often notice that customers don’t return for a second purchase after signing up for a loyalty program. Additionally, when it comes to brand loyalty in general, consumers will switch brands willingly due to factors such as product pricing and availability.

Amazon hosted their most recent unBoxed conference and discussed the newest products, updates, and insights to help brands refine their advertising strategy.