Charlie Hull is the Managing Consultant at OpenSource Connections, a search, discovery, and analytics firm focusing on software development and technology consulting. He is the co-author of Searching the Enterprise and is a member of the Search Network, a group of independent search professionals who release regular, free reports on search. Before joining OpenSource, Charlie was the Owner and Managing Director of Flax, which provided high-performance search engine technology for media monitoring systems.
With the surge in eCommerce, users have turned to onsite search to streamline the shopping process. Yet, search is highly inaccurate, with discrepancies in search terms between consumers and brands. So, how can you structure your search content to improve the onsite search experience?
According to search expert Charlie Hull, the most fundamental step you should take when optimizing search results is analyzing your queries to measure the quality of each search term. This allows you to recognize the common search terms consumers are using and update your search engines and product descriptions to reflect them. Charlie emphasizes the value of hiring an in-house search team to evaluate search platforms, gain control over your search terms, and make informed decisions.
In this episode of The Digital Deep Dive, Aaron Conant speaks with Charlie Hull, Managing Consultant at OpenSource Connections, about improving onsite search. Charlie also explains the challenges of onsite search, how to structure content to improve onsite search, and strategies for optimizing and evaluating search engines.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.
