Is your brand still reeling from last year’s supply chain issues, hiring challenges, and rising product costs? To help you eliminate these obstacles and achieve your goals in 2022, we’re reviewing valuable lessons from Q4 and taking note of the trends, updates, and opportunities that are on the horizon for the year ahead.

Has your brand been preparing for months for Amazon Prime Day by stocking up on inventory and examining marketing strategies to stand out against the competition? There is extra excitement around this day of the year due to the potential for an increase in traffic and revenue. Unfortunately, not many brands allocate enough inventory or advertising budget to withstand an entire day of consumer shopping.