An Insider’s Look

Best Practices and Strategies for Today’s Pharmaceutical Companies to Protect and Grow Brand Equity in the Amazon Age

November 5, 2020 | 11:00 AM – 12:00 PM EST

Summary

The rapid growth of eCommerce in the pharmaceutical industry is a trend that cannot be ignored. Online marketplaces, like Amazon.com, have substantially changed the way consumers purchase pharmaceuticals, with many foregoing traditional brick-and-mortar retailers in favor of online shopping. The growth and adoption of online marketplaces has only accelerated due to the COVID-19 pandemic. This trend is seen not just in the US, but globally, with global marketplaces now accounting for $2 trillion in annual product sales.

This massive growth has brought with it a multitude of challenges for pharmaceutical brands and manufacturers. These challenges include: disrupted distribution strategies, unauthorized gray market sales, counterfeit goods, brand equity erosion and channel conflict, all of which can result in quality issues, poor consumer experience and hampered overall financial performance.

In this webinar, Kelly Fanning, Vice President of Commercial Strategy at Bayer Healthcare, and Daren Garcia, partner at Vorys eControl, will share insights for proactively addressing these challenges along with the business and legal strategies critical to controlling online marketplace sales in order to preserve brand equity and improve both revenue and profit for today’s pharmaceutical brands and manufacturers.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and Vorys eControl.

Discussion Topics

  • The latest market trends and dynamics
  • Predictions for the future of online marketplaces
  • Brand equity and growth best practices
  • Holistic channel control strategies and the associated value that can be unlocked
  • First-hand lessons and recommendations in asserting greater control over online sales

Event Partner



Guest Speakers

Daren Garcia

Partner at Vorys eControl

Daren is a partner in Vorys eControl. His practice is focused on protecting companies’ brand value by helping them to control their online sales.

Kelly Fanning

Vice President of Commercial Strategy at Bayer

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Our products and services are designed to benefit people and improve their quality of life.

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Provide your information below and we will be in touch.

Event Information

November 5, 2020  |  11:00 AM - 12:00 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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