The rapid growth of eCommerce in the pharmaceutical industry is a trend that cannot be ignored. Online marketplaces, like Amazon.com, have substantially changed the way consumers purchase pharmaceuticals, with many foregoing traditional brick-and-mortar retailers in favor of online shopping. The growth and adoption of online marketplaces has only accelerated due to the COVID-19 pandemic. This trend is seen not just in the US, but globally, with global marketplaces now accounting for $2 trillion in annual product sales.
This massive growth has brought with it a multitude of challenges for pharmaceutical brands and manufacturers. These challenges include: disrupted distribution strategies, unauthorized gray market sales, counterfeit goods, brand equity erosion and channel conflict, all of which can result in quality issues, poor consumer experience and hampered overall financial performance.
In this webinar, Kelly Fanning, Vice President of Commercial Strategy at Bayer Healthcare, and Daren Garcia, partner at Vorys eControl, will share insights for proactively addressing these challenges along with the business and legal strategies critical to controlling online marketplace sales in order to preserve brand equity and improve both revenue and profit for today’s pharmaceutical brands and manufacturers.
|There is no cost to join. There are no Sales Pitches. No Service Providers.|
This event is co-hosted by BWG Connect and Vorys eControl.
Partner at Vorys eControl
Daren is a partner in Vorys eControl. His practice is focused on protecting companies’ brand value by helping them to control their online sales.
Vice President of Commercial Strategy at Bayer
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Our products and services are designed to benefit people and improve their quality of life.
Co-Founder at BWG Connect
Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.