John Feather is the Senior Consultant at HHF Strategy, a consultancy that partners with companies to provide structured strategies and heart-led innovation. As a successful brand manager, he was the Senior Associate Brand Manager for Pull-Ups at Kimberly Clark, where he co-managed annual commercial programming. John was also a Brand Manager at the ScottsMiracle-Gro Company, where he drove the marketing, strategy, and innovation of the Air Brands team, a $280 million portfolio of brands serving the indoor cannabis growing industry.
With the dynamic changes in the eCommerce landscape, it’s more pivotal than ever for companies to integrate digital capabilities into their operations. So, how can you structure your organization digitally to stay abreast of consumer trends in eCommerce?
As an expert in digital strategy, John Feather asserts the importance of assembling your brand to be consumer-focused. By focusing your business decisions around consumer demands and shopping habits, you can drive crucial digital changes within your company. Another component of a digitally savvy brand is technology implementation. John says to consult with IT departments and digital change agents to help you incorporate platforms such as a digital asset management system or a product information management system to help you achieve digital eCommerce objectives.
Tune in to this episode of The Digital Deep Dive as Aaron Conant chats with John Feather, Senior Consultant at HHF Strategy, about building a digital organization. John discusses how to drive digital change in a business, tips for adopting new technology to streamline digital operations, and adapting to rapid advancements in the eCommerce space.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
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