B2B Demand Generation Strategies for Driving Growth and Efficiency in 2023
Nov 2, 2022 6:00 PM - 9:00 PM PST
As a B2B marketing leader, you are under more pressure than ever to drive revenue growth while doing more with less. Take a step back from the day-to-day demands of running your team and get inspired for 2023. You’ll have the opportunity to hear what’s top-of-mind for other marketers and share your own successes and challenges.
At the end of the evening, you’ll walk away with a proven model that will help you prioritize key demand generation initiatives and communicate your strategy to the rest of the C-suite.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Partner and National Leader, BDO Digital Demand Generation Group
David Lewis leads the marketing strategy for BDO Digital along with overseeing the Demand Generation Services team. For more than 25 years, David has been an innovator in digital marketing and remains at the forefront of marketing transformation where he’s helped the top sales and marketing teams around the world apply the methods and technologies for driving growth.
Prior to becoming a Principal at BDO USA, David was Founder and CEO of DemandGen International, Inc. which was acquired by BDO Digital in 2021. David is an accomplished keynote speaker, marketing thought leader, host of the DemandGen Radio Podcast and DemandGen TV, and author of the #1 book on lead management Manufacturing Demand.
Director, BDO Digital Demand Generation Group
Anita Covelli has spent 25+ years in product, marketing, and alliances for a variety of technology software and services companies. She is particularly passionate about the Marketing Technology space and connecting companies to solutions that help them drive growth and operational efficiency. At BDO Digital, Anita heads up strategic partnerships for the Demand Generation Group and works closely with the Adobe team and BDO Digital experts to help mutual customers drive value from their investment in Adobe technologies.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Partner and National Leader, BDO Digital Demand Generation Group
David Lewis leads the marketing strategy for BDO Digital along with overseeing the Demand Generation Services team. For more than 25 years, David has been an innovator in digital marketing and remains at the forefront of marketing transformation where he’s helped the top sales and marketing teams around the world apply the methods and technologies for driving growth.
Prior to becoming a Principal at BDO USA, David was Founder and CEO of DemandGen International, Inc. which was acquired by BDO Digital in 2021. David is an accomplished keynote speaker, marketing thought leader, host of the DemandGen Radio Podcast and DemandGen TV, and author of the #1 book on lead management Manufacturing Demand.
Director, BDO Digital Demand Generation Group
Anita Covelli has spent 25+ years in product, marketing, and alliances for a variety of technology software and services companies. She is particularly passionate about the Marketing Technology space and connecting companies to solutions that help them drive growth and operational efficiency. At BDO Digital, Anita heads up strategic partnerships for the Demand Generation Group and works closely with the Adobe team and BDO Digital experts to help mutual customers drive value from their investment in Adobe technologies.
