Daren Garcia is a Partner and Brand Protection and eCommerce Attorney at Vorys eControl, an agency that helps brands grow their value and achieve online sales control both domestically and internationally.
As a partner at Vorys eControl for nearly two decades, Daren has worked with hundreds of brands and their sales, eCommerce, and marketing teams. He guides them in implementing solutions to minimize unauthorized sales and to control MAP violations and channel conflict.
Unauthorized sellers on marketplaces such as Amazon and Walmart compromise a brand’s value and undermine sales. But, with hundreds of resellers and few regulations in place to mitigate these sellers, it becomes increasingly difficult to maintain brand control. So, how can you protect your brand?
One of the most important things to consider when dealing with unauthorized sellers is that online platforms won’t remove them for you. It’s essential to establish a robust legal framework for defining and creating authorized selling channels for your brand. Once you’ve set clear guidelines for authorized selling, you can implement a Minimum Advertised Price (MAP) policy to ensure long run sales and brand protection.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Daren Garcia, Partner and Brand Protection and eCommerce Attorney at Vorys eControl, to discuss protecting your brand through online sales control. Daren shares how you can regain control over your brand, how to determine if a MAP policy is right for your brand, and some legal tips for handling unauthorized sellers on the marketplace.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
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