Risk vs Revenue: Accelerating eCom Growth while Mitigating Fraud
Nov 4, 2021 6:00 PM - 8:30 PM EST
As businesses experience more of their sales volume shifting to e-commerce, fraud risk has also substantially grown. But in the vital effort to protect revenue and reduce fraud, good customers often end up receiving a poor experience. False-positive transaction declines, undue friction, and restrictive returns policies are just a few examples of the unfortunate side-effects of many merchants’ fraud prevention strategies.
Forter offers a fraud solution that helps retailers grow sales, lower costs, and improve customer experience via its Decision as Service.
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VP Consumer & Retail at BWG Strategy LLC
In his role as a Moderator of BWG Forums Bruce brings a wealth of experience and perspective to our team. Bruce joined BWG from Reebok where he was a Senior Director of Specialty & Fashion Sales and has 20+ years of footwear industry experience having worked at adidas, Puma, and Converse. He brings an unprecedented amount of industry knowledge and a greater focus and level of detail to BWG’s coverage of brands, retail, and eCommerce. Bruce strengthens, enhances and extends BWG’s Consumer & Retail coverage.
Chief Marketing Officer at Forter
VP Consumer & Retail at BWG Strategy LLC
In his role as a Moderator of BWG Forums Bruce brings a wealth of experience and perspective to our team. Bruce joined BWG from Reebok where he was a Senior Director of Specialty & Fashion Sales and has 20+ years of footwear industry experience having worked at adidas, Puma, and Converse. He brings an unprecedented amount of industry knowledge and a greater focus and level of detail to BWG’s coverage of brands, retail, and eCommerce. Bruce strengthens, enhances and extends BWG’s Consumer & Retail coverage.
Chief Marketing Officer at Forter
