The Role of Direct Mail In Your Digital Marketing Strategy
Aug 4, 2021 1:30 PM - 2:30 PM EST
Integrating direct mail into their digital marketing strategy has allowed retailers like thredUP to increase the number of post-purchase touchpoints and drive a 10–15% increase in performance. Direct mail is an essential part of any marketing strategy. Without it, you’re skipping over valuable touchpoints and losing out on some serious ROI.
No marketing channel should exist in a silo; direct mail is no exception. And while marketers have gotten the hang of wrapping all these digital tactics together into one cohesive marketing strategy, far fewer have managed to integrate direct mail with their digital marketing strategy. Incorporating direct mail, however, makes your entire marketing strategy more powerful and opens up new avenues to drive, retarget, and retain leads.
Lob is an automation platform that transforms direct mail into intelligent mail, at scale.
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Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Marketing & Growth at Lob
Tatiana Afanasyeva leads Marketing and Growth at Lob, a company that automates direct mail and address verification for businesses. More than 7,000 companies use Lob’s APIs to move faster and create new growth opportunities. Tatiana talks with customers to understand what is and isn’t working with their current mail strategy and introduces a modern approach to direct mail.
Tatiana has over 10 years of experience launching and scaling global technology brands, achieving sustainable revenue growth, and building high-performing marketing teams. Previously, she was the Marketing Director of Growth, Marketing, Demand Generation, and Sales for Tradeshift, and the Global Marketing Manager for EFactor.com.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Marketing & Growth at Lob
Tatiana Afanasyeva leads Marketing and Growth at Lob, a company that automates direct mail and address verification for businesses. More than 7,000 companies use Lob’s APIs to move faster and create new growth opportunities. Tatiana talks with customers to understand what is and isn’t working with their current mail strategy and introduces a modern approach to direct mail.
Tatiana has over 10 years of experience launching and scaling global technology brands, achieving sustainable revenue growth, and building high-performing marketing teams. Previously, she was the Marketing Director of Growth, Marketing, Demand Generation, and Sales for Tradeshift, and the Global Marketing Manager for EFactor.com.
