A Cookieless Future: What that Means for Marketers

For Marketing & Digital Focused Professionals at High Tech & Software Organizations

Apr 29, 2021 2:00 PM3:00 PM EST

Event Description

It is no secret that marketers will no longer be able to target prospects & customers by leveraging cookies in the near future. This conversation will focus on providing marketing professionals with strategies & tools necessary to continue to gain traction & improve ROI of their marketing campaigns.

Discussion Topics

  • Brief overview on the impact that cookieless advertising will have on marketers & marketing campaigns
  • Prioritizing content to boost digital traffic, optimize the customer journey & improve conversion rates
  • Discussion around how the digital marketing ecosystem & tactics will evolve over the coming 6-12 months

Event Partners

Acquia

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities.

Connect with Acquia

Guest Speaker

Eric Fullerton

Eric Fullerton

Principal Product Marketing Manager at Acquia

Eric Fullerton is an experienced digital marketer and the Lead Product Evangelist at Acquia. The company is built around Drupal, giving businesses an open-source cloud platform and the tools they need to optimize their digital experience. Acquia works in a variety of industries, from eCommerce to healthcare to higher education.

Before Acquia, Eric worked as the Manager of Global Web Experience Programs at Akamai Technologies and the Digital Marketing Manager for the Boston Bar Association. Now he enjoys helping customers and partners alike with his expertise in SaaS technology.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Eric Fullerton

Eric Fullerton

Principal Product Marketing Manager at Acquia

Eric Fullerton is an experienced digital marketer and the Lead Product Evangelist at Acquia. The company is built around Drupal, giving businesses an open-source cloud platform and the tools they need to optimize their digital experience. Acquia works in a variety of industries, from eCommerce to healthcare to higher education.

Before Acquia, Eric worked as the Manager of Global Web Experience Programs at Akamai Technologies and the Digital Marketing Manager for the Boston Bar Association. Now he enjoys helping customers and partners alike with his expertise in SaaS technology.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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