Navigating Amazon Vendor Negotiations: Strategies for Success
Feb 20, 2025 3:00 PM - 4:00 PM EDT
Discover proven strategies to navigate Amazon Vendor Negotiations with confidence. This Roundtable will provide actionable insights on optimizing profitability, aligning operations, and overcoming common challenges. Learn to craft win-win agreements that drive growth and strengthen your partnership with Amazon
BWG Connect & Channel Key invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Channel Key is an award-winning full-service Amazon marketplace consulting agency that has partnered with over 250+ brands ranging from SMBs to Enterprise companies. As an Advanced Amazon Partner, Channel Key helps brands unlock their marketplace potential by maximizing profitability and identifying growth opportunities on Amazon. Each brand benefits from a team of Amazon experts and receives a customized Strategic Business Plan with defined KPIs that serve as a clear path to success. Our mission is to provide brand owners with a winning Amazon strategy, ecosystem, and resources to scale at the highest level possible.
Senior Vice President Strategic Accounts at Channel Key
With over 25 years of retail experience, Wendi Mathis Held is a proven growth strategist dedicated to helping brands thrive on Amazon and beyond. As founder of True Hero, a premium Amazon agency acquired by Channel Key in 2024, she has honed a deep understanding of e-commerce dynamics, consumer behavior, and retail marketing. At Channel Key, Wendi leads strategic initiatives by helping small to medium-sized companies and premium brands leverage data-driven insights and forecasting to achieve sustained growth in competitive marketplaces. Her expertise in business development, customer relationships, and strategic planning makes her a trusted partner for brands looking to unlock their potential on the world’s largest online platform.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
President / CEO / Founder at Channel Key
As President and CEO of Channel Key, Dan Brownsher leads the agency's vision and strategy for helping brands succeed on Amazon. Dan is a national thought leader in Amazon retail strategy and emerging e-commerce trends. He is a commentator on Amazon practices, policies, and technologies as well as a sought-after opinion source for media, quoted by Bloomberg, Forbes, MSN.com, LA Times, Reuters and key specialist trade and business media outlets across the country. His unique experience as co-founder of a Top 200 Amazon seller combined with an established portfolio of 250+ brand partners translates to best-in-class leadership and a passion that can only be fulfilled by helping brands scale and thrive.
Senior Vice President Strategic Accounts at Channel Key
With over 25 years of retail experience, Wendi Mathis Held is a proven growth strategist dedicated to helping brands thrive on Amazon and beyond. As founder of True Hero, a premium Amazon agency acquired by Channel Key in 2024, she has honed a deep understanding of e-commerce dynamics, consumer behavior, and retail marketing. At Channel Key, Wendi leads strategic initiatives by helping small to medium-sized companies and premium brands leverage data-driven insights and forecasting to achieve sustained growth in competitive marketplaces. Her expertise in business development, customer relationships, and strategic planning makes her a trusted partner for brands looking to unlock their potential on the world’s largest online platform.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
President / CEO / Founder at Channel Key
As President and CEO of Channel Key, Dan Brownsher leads the agency's vision and strategy for helping brands succeed on Amazon. Dan is a national thought leader in Amazon retail strategy and emerging e-commerce trends. He is a commentator on Amazon practices, policies, and technologies as well as a sought-after opinion source for media, quoted by Bloomberg, Forbes, MSN.com, LA Times, Reuters and key specialist trade and business media outlets across the country. His unique experience as co-founder of a Top 200 Amazon seller combined with an established portfolio of 250+ brand partners translates to best-in-class leadership and a passion that can only be fulfilled by helping brands scale and thrive.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
