Achieve True ROI on DTC eCom Investments Amid Tech Bloat

Dec 11, 2024 3:00 PM4:00 PM EDT

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Here's what we talked about

  • Reduce Page Load Times to Increase Your Site’s Conversion Rate
  • Maintain Core Web Vitals compliance to boost SEO and marketing efforts
  • Capture Real-Time RUM on all shopper sessions
  • Reduce cart abandonment with optimized checkout and cart caching
  • Ensure proactive site health with automated third-party error detection

Event Partners

Yottaa

In today’s eCommerce world, performance is everything. To stay ahead, brands and retailers need sites that not only load quickly but also captivate with engaging, personalized content and cutting-edge technology. Yottaa is specifically designed to enhance the performance of today’s advanced eCommerce sites.

Guest Speaker

Benjamin Trafton LinkedIn

VP, Client Services at Yottaa

Ben leads Yottaa's Performance Engineering organization and is focused on accelerating revenue growth across Yottaa's two divisions: Web Performance Services and Commerce Tools. With over 20 years of experience, Ben brings a deep understanding of performance engineering, eCommerce, and security to drive Yottaa's mission of improving web performance and enhancing end user experiences.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Event Moderator

Benjamin Trafton LinkedIn

VP, Client Services at Yottaa

Ben leads Yottaa's Performance Engineering organization and is focused on accelerating revenue growth across Yottaa's two divisions: Web Performance Services and Commerce Tools. With over 20 years of experience, Ben brings a deep understanding of performance engineering, eCommerce, and security to drive Yottaa's mission of improving web performance and enhancing end user experiences.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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