Amazon Accelerator: Advanced Strategies for Scaling Established Brands
Nov 19, 2024 6:00 PM - 8:30 PM PDT
Channel Key is an award-winning full-service Amazon marketplace consulting agency that has partnered with over 250+ brands ranging from SMBs to Enterprise companies. As an Advanced Amazon Partner, Channel Key helps brands unlock their marketplace potential by maximizing profitability and identifying growth opportunities on Amazon. Each brand benefits from a team of Amazon experts and receives a customized Strategic Business Plan with defined KPIs that serve as a clear path to success. Our mission is to provide brand owners with a winning Amazon strategy, ecosystem, and resources to scale at the highest level possible.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
President / CEO / Founder at Channel Key
As President and CEO of Channel Key, Dan Brownsher leads the agency's vision and strategy for helping brands succeed on Amazon. Dan is a national thought leader in Amazon retail strategy and emerging e-commerce trends. He is a commentator on Amazon practices, policies, and technologies as well as a sought-after opinion source for media, quoted by Bloomberg, Forbes, MSN.com, LA Times, Reuters and key specialist trade and business media outlets across the country. His unique experience as co-founder of a Top 200 Amazon seller combined with an established portfolio of 250+ brand partners translates to best-in-class leadership and a passion that can only be fulfilled by helping brands scale and thrive.
Senior Vice President Strategic Accounts at Channel Key
With over 25 years of retail experience, Wendi Mathis Held is a proven growth strategist dedicated to helping brands thrive on Amazon and beyond. As founder of True Hero, a premium Amazon agency acquired by Channel Key in 2024, she has honed a deep understanding of e-commerce dynamics, consumer behavior, and retail marketing. At Channel Key, Wendi leads strategic initiatives by helping small to medium-sized companies and premium brands leverage data-driven insights and forecasting to achieve sustained growth in competitive marketplaces. Her expertise in business development, customer relationships, and strategic planning makes her a trusted partner for brands looking to unlock their potential on the world’s largest online platform.
Director of Client Marketing at Channel Key
As Director of Client Marketing for Channel Key, Jason manages $35+ million in Amazon Ads spend and oversees the agency’s often complex marketing strategies for brands. For more than a decade, Jason has been immersed in every aspect of Amazon success – from order fulfillment and customer service to purchasing, logistics, and advertising. His hands-on experience across every area of Amazon equips him with a comprehensive and unique understanding of the challenges and opportunities brands face. Jason’s leadership and strategic vision result in tailored marketing initiatives that drive sustainable growth for brands navigating the complexities of Amazon’s competitive marketplace.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
President / CEO / Founder at Channel Key
As President and CEO of Channel Key, Dan Brownsher leads the agency's vision and strategy for helping brands succeed on Amazon. Dan is a national thought leader in Amazon retail strategy and emerging e-commerce trends. He is a commentator on Amazon practices, policies, and technologies as well as a sought-after opinion source for media, quoted by Bloomberg, Forbes, MSN.com, LA Times, Reuters and key specialist trade and business media outlets across the country. His unique experience as co-founder of a Top 200 Amazon seller combined with an established portfolio of 250+ brand partners translates to best-in-class leadership and a passion that can only be fulfilled by helping brands scale and thrive.
Senior Vice President Strategic Accounts at Channel Key
With over 25 years of retail experience, Wendi Mathis Held is a proven growth strategist dedicated to helping brands thrive on Amazon and beyond. As founder of True Hero, a premium Amazon agency acquired by Channel Key in 2024, she has honed a deep understanding of e-commerce dynamics, consumer behavior, and retail marketing. At Channel Key, Wendi leads strategic initiatives by helping small to medium-sized companies and premium brands leverage data-driven insights and forecasting to achieve sustained growth in competitive marketplaces. Her expertise in business development, customer relationships, and strategic planning makes her a trusted partner for brands looking to unlock their potential on the world’s largest online platform.
Director of Client Marketing at Channel Key
As Director of Client Marketing for Channel Key, Jason manages $35+ million in Amazon Ads spend and oversees the agency’s often complex marketing strategies for brands. For more than a decade, Jason has been immersed in every aspect of Amazon success – from order fulfillment and customer service to purchasing, logistics, and advertising. His hands-on experience across every area of Amazon equips him with a comprehensive and unique understanding of the challenges and opportunities brands face. Jason’s leadership and strategic vision result in tailored marketing initiatives that drive sustainable growth for brands navigating the complexities of Amazon’s competitive marketplace.
