TikTok Shop for eCommerce Brands: Fact or Fiction

Dec 5, 2024 1:30 PM2:30 PM EDT

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Event Description

With social commerce sales rapidly expanding, TikTok Shop is a growing opportunity for eCommerce brands. In this webinar, we'll sift through fact versus fiction when it comes to the potential of direct in-app sales, brand engagement, and strategic partnerships with creators through TikTok's Affiliate Marketplace. Plus, learn how seamless integrations with various platforms present the ability to boost brand visibility and streamline catalog management. Don’t miss insights on reaching TikTok’s billion-plus users and tips for navigating the trends that are transforming online shopping.

BWG Connect & Blue Wheel invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Uncover the facts and myths about TikTok Shop's role in social commerce.
  • Explore the potential of in-app shopping to streamline the customer journey.
  • Understand how TikTok’s Affiliate Marketplace supports brand-creator partnerships.
  • Learn how integrations with platforms can elevate catalog management and visibility.
  • Get tips on tapping into TikTok’s massive, engaged user base to drive brand growth.

Event Partners

Blue Wheel

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.

Connect with Blue Wheel

Guest Speaker

Jana Weinstein LinkedIn

Director of Social Commerce at Blue Wheel

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Jana Weinstein LinkedIn

Director of Social Commerce at Blue Wheel

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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