Avi Moskowitz is the Co-founder and CEO of PrettyDamnQuick, a fast-growing eCommerce delivery app facilitating delivery experiences for top DTC and CPG brands. As an eight-figure veteran entrepreneur, he specializes in improving brands’ checkout conversions and shipping revenues. Avi also hosts the Delivering Delight podcast and co-founded BeerBazaar, a top-rated craft brewery with an online shop that became one of the top 10 Shopify stores in Israel.

Here’s a glimpse of what you’ll learn:

• [1:51] Avi Moskowitz addresses the widespread abandoned cart issues
• [5:02] How to optimize the checkout experience
• [13:10] Building trust with the customer to increase conversions
• [20:21] Strategies for increasing profitability through checkout optimization 
• [27:32] The future of the customer checkout experience
• [31:03] Customer segmentation tactics for the holidays and beyond

In this episode…

Brands expend money and resources acquiring customers just for them to abandon their carts at checkout. This is an industry-wide epidemic, with yearly revenue losses of up to $270 billion. How can you optimize the checkout experience to convert customers before they churn?

Avi Moskowitz, an eCommerce delivery optimizer, says that brands spend a lot of time creating content and advertising campaigns to acquire customers but overlook the checkout experience. Rather than employing quick fixes and hacks to solve the abandoned cart issue, brands must identify and segment their consumers into subscribers and first-time, returning, and high-value customers. This allows you to personalize their experiences with relevant messaging and product offers. You can also optimize the checkout page by experimenting with various layouts and simplifying shipping options. When it comes to delivery times, customers expect transparent communication and consistency.

In this week’s episode of The Digital Deep Dive, Aaron Conant chats with Avi Moskowitz, the Co-founder and CEO of PrettyDamnQuick, about optimizing the checkout experience to convert customers. Avi explains how checkout optimization enhances profitability, how to segment customers for the holiday season, and the future of the checkout experience.

Resources mentioned in this episode:

• Aaron Conant on LinkedIn
• BWG Connect
• Avi Moskowitz on LinkedIn
• PrettyDamnQuick: Website | X
• “Delivery - Increasing Profitability and Expectations With Avi Moskowitz” on The Digital Deep Dive

Quotable Moments:

• "It's crazy to think that four out of 10 or 40 out of 100, or even a higher number abandon at checkout."
• "If you hyper-discount it, I could theoretically increase shipping to ensure that if you're going to place the order, I'm not going to lose money."
• "Imagine if we're able to dynamically choose a badge or a collection of badges based on what we know, without the brand having to worry."
• "For us, brands doing $10 million or more in revenues a year will typically see close to $1 million in increased revenue."
• "It's not just the fact that you have a customer who is now happy, but it actually is cash in the bank."

Action Steps:

1. Personalize the checkout experience: Implement personalized checkout experiences by segmenting customers based on their purchasing behavior, such as first-time visitors versus returning customers. This addresses the challenge of generic checkout processes and enhances customer satisfaction by tailoring the experience to their preferences.
2. Use A/B testing for optimization: Regularly conduct A/B testing to determine the most effective checkout strategies, such as one-page versus three-page checkouts or the presentation order of shipping options. Testing allows businesses to identify what works best for various customer segments and maximize conversion rates, addressing the challenge of blindly following best practices without data support.
3. Communicate delivery information clearly: Provide precise and clear delivery information during the checkout process to build trust and reduce customer anxiety about their orders. By clearly communicating delivery times and tracking updates, businesses can minimize "Where is my order?" inquiries and enhance customer confidence in their service.
4. Implement dynamic pricing and offers: Utilize dynamic pricing and offers based on customer data to improve conversion rates and ensure profitability. This strategic approach addresses the opportunity to influence purchasing decisions by offering deals that align with each customer's value and purchase history, encouraging more sales.
5. Enhance post-purchase communication: Establish a robust post-purchase communication system that proactively informs customers about any changes or delays in their order delivery, coupled with compensation offers when necessary. This proactive approach helps mitigate dissatisfaction due to unforeseen circumstances, thus strengthening customer loyalty and retention.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.