Pre & Post-Holiday Success: Boosting Revenue, Campaign Profitability & ROAS

Nov 21, 2024 6:00 PM8:30 PM EDT

Request The Full Recording

Here's what we talked about

  • How to win on the digital shelf with streamlined processes.
  • Strategies to prepare and optimize listings online to boost sales and ROI during the busiest shopping days of the year.
  • Tips to maximize cross-channel visibility for promotions and optimize campaigns for the holidays.
  • Ways to leverage technology and tools to create unique product content journeys that convert.

Event Partners

Productsup

Their platform is designed to manage all information value chains across any platform, any channel and any technology. This platform engages in structuring, analyzing and editing the data, creating channel-specific, optimized product feeds in order to distribute customized feeds to shopping and marketing channels from one central place, enabling clients to achieve improved online visibility and better performance.

Connect with Productsup

Guest Speakers

Stefan Ahrens LinkedIn

VP of Sales Americas at Productsup

Stefan Ahrens currently serves as Vice President of Sales (Americas) at Productsup, leading market expansion and revenue growth. Throughout his 20+ year career, Stefan has demonstrated expertise in go-to-market strategies, consultative selling, and inclusive team leadership across various industries, including technology, media intelligence, and logistics.

Justin Ruiss LinkedIn

Senior Vice President, Media Sector at BWG Strategy

As BWG Strategy's SVP of Media Research, I host one-hour Q&A forums with industry executives from sectors such as social media, advertising, connected television, streaming, and gaming. At Cision PRNewswire, I acted as the Investor Relations Channel Activation Director. I enabled our selling groups through trainings, knowledge dissemination, and product development and enhancements. Formerly an Equity Analyst, I covered numerous names in the consumer space. From there I expanded upon my expertise by conducting webinars with key advisors in the consumer arena, specifically for video games, mobile games, and entertainment.

Justin Gould LinkedIn

Enterprise Account Executive / Agency Lead North America at Productsup

Justin Gould is Account Executive and North America Agency Lead at Productsup, where he develops relationships with agency partners to expand market presence. Before Productsup, Justin spent over 15 years at Omnichannel Performance Technology (OPT), where he held leadership roles including Vice President and Director positions, gaining extensive expertise in SaaS, e-commerce, negotiation, and client management across various industries in the New York City area.

Event Moderator

Stefan Ahrens LinkedIn

VP of Sales Americas at Productsup

Stefan Ahrens currently serves as Vice President of Sales (Americas) at Productsup, leading market expansion and revenue growth. Throughout his 20+ year career, Stefan has demonstrated expertise in go-to-market strategies, consultative selling, and inclusive team leadership across various industries, including technology, media intelligence, and logistics.

Justin Ruiss LinkedIn

Senior Vice President, Media Sector at BWG Strategy

As BWG Strategy's SVP of Media Research, I host one-hour Q&A forums with industry executives from sectors such as social media, advertising, connected television, streaming, and gaming. At Cision PRNewswire, I acted as the Investor Relations Channel Activation Director. I enabled our selling groups through trainings, knowledge dissemination, and product development and enhancements. Formerly an Equity Analyst, I covered numerous names in the consumer space. From there I expanded upon my expertise by conducting webinars with key advisors in the consumer arena, specifically for video games, mobile games, and entertainment.

Justin Gould LinkedIn

Enterprise Account Executive / Agency Lead North America at Productsup

Justin Gould is Account Executive and North America Agency Lead at Productsup, where he develops relationships with agency partners to expand market presence. Before Productsup, Justin spent over 15 years at Omnichannel Performance Technology (OPT), where he held leadership roles including Vice President and Director positions, gaining extensive expertise in SaaS, e-commerce, negotiation, and client management across various industries in the New York City area.

Request the Full Recording

Please enter your information to request a copy of the post-event written summary or recording!

How can we help?

Hang tight! An event summary, key takeaways, & a full transcript will be posted shortly. In the meantime... How can we help?

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram