Influencer Marketing: The Key To Unlocking Your Digital Strategy
Nov 13, 2024 12:00 AM - 12:00 AM EST
An effective influencer marketing strategy offers eCommerce brands a wealth of opportunities, providing far more than just increased visibility. By leveraging high-quality, authentic influencer content, brands can not only raise awareness but also drive meaningful conversions. In this webinar, we’ll discuss why influencer-generated content is more essential than ever, particularly in today’s era of rapid channel proliferation.
With platforms like TikTok gaining popularity, and AI advancements such as Meta's Advantage+ Shopping Campaign algorithm prioritizing diverse, broad content, influencer marketing has become a critical piece of a brand’s digital marketing puzzle. We’ll discuss how influencers can help you generate dynamic, engaging content that resonates across multiple channels—whether it’s organic social, paid ads, or Amazon PDP pages—while driving measurable revenue growth. Learn how to harness the full potential of influencer marketing to not only support – but also amplify – your omni-channel marketing strategy in an increasingly complex digital landscape.
BWG Connect & Blue Wheel invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Director of Social at Blue Wheel
Dayna Henninger is the Director of Social at Blue Wheel, leading organic social strategy and influencer marketing efforts across Blue Wheel’s portfolio. With over 10 years of agency marketing experience, she specializes in taking a brand’s ethos and translating it into an actionable and impactful organic social and influencer strategy that drives real results.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP of Sales & Marketing at Blue Wheel
Zach Riegle is the VP of Sales and Marketing at Blue Wheel, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, social media, and digital strategy, Zach develops online strategies focused on eCommerce and lead generation.
Director of Social at Blue Wheel
Dayna Henninger is the Director of Social at Blue Wheel, leading organic social strategy and influencer marketing efforts across Blue Wheel’s portfolio. With over 10 years of agency marketing experience, she specializes in taking a brand’s ethos and translating it into an actionable and impactful organic social and influencer strategy that drives real results.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP of Sales & Marketing at Blue Wheel
Zach Riegle is the VP of Sales and Marketing at Blue Wheel, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, social media, and digital strategy, Zach develops online strategies focused on eCommerce and lead generation.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
